【Global News】#PanasonicForTheWorld Campaign Creating Awareness Around Environment Social Governance (ESG) Efforts to Encourage a Sustainable Tomorrow

New Delhi, India – Panasonic Life Solutions India (PLSIND) – Environmental, Social, and Governance (ESG) principles lie at the heart of Panasonic’s mission, shaping the way we do business and leaving a meaningful legacy. The #PanasonicForTheWorld campaign intends to raise awareness about ESG by showcasing the breadth of efforts that Panasonic in India is making, thereby strengthening its commitment further to make a larger impact in this space and encouraging others to drive towards a sustainable future. 

The campaign was kickstarted on social media channels of Panasonic Life Solutions India (PLSIND) on World Environment Day—it started with a focus on efforts around Environment, followed by Social and Governance. 

Here are some highlights of the ESG efforts that were showcased as part of the #PanasonicForTheWorld campaign:

As part of Panasonic Green Impact, Panasonic has undertaken a goal to reduce over 300 million tons of CO₂ emissions by 2050. Initiatives such as the “Push for Change” campaign, powered by Generative AI, illustrated the dire consequences of inaction, encouraging individuals to pledge for sustainability. Each pledge led to tangible actions, such as planting trees. 
Further, group companies of Panasonic in India are making strides towards a greener tomorrow through campaigns such as Diwali Wali Safai, Tree plantation/eco-restoration projects, Harit Umang (Joy of Green) program, distribution of solar kits/lanterns, to name a few. 

With an aim to nurture talent and create opportunities for underprivileged communities, initiatives like the Navjeevan School provide free education to over 110 underprivileged children, the Evening Learning Centre has helped 62 students prepare for 10th-grade exams. The Ratti Chhatr Scholarship has supported 240 students in completing their education at premier institutes like IITs. The campaign also focused on other projects that supported communities with better sanitation and hygiene.

Panasonic is committed to high benchmarks in ethical business practices. The campaign focused on the following priorities:

• Transparent, consent-based data collection.
• Enhanced data security measures to prevent breaches.
• Grievance redressal mechanisms to ensure employees and stakeholders have a voice.

These practices, to name a few, not only enhance trust but also inspire the broader industry to adopt similar standards.

#PanasonicForTheWorld campaign was well received and organically received over 3 million impressions, 7.3K engagements, and heartfelt positive reaction from more than 4,000 individuals. Further, by collaborating with relevant sustainability influencers, the campaign reached 110,323 people including key influential voices and key opinion leaders, igniting meaningful conversations and positive support for the efforts. Key media publications also covered this campaign.

Together, let us drive transformative change and shape a greener, more inclusive future for generations to come.