Panasonic Group Pavilion “The Land of NOMO” to deploy co-created innovations as a lasting legacy beyond Expo 2025

Osaka, Japan, October 21, 2025 - Panasonic Holdings Corporation (“Panasonic HD”) announced that “The Land of NOMO,” the Panasonic Group Pavilion at the Expo 2025 Osaka, Kansai Japan (“Expo 2025”), achieved its initial visitor target of 450,000 on October 5, including more than 100,000 Generation Alpha children. Technologies and insights gained through co-creation with children and partner companies will be leveraged as a legacy for future practical applications. Additionally, the pavilion's original anime published on YouTube has garnered over 1.3 million views*¹, sharing the world of “The Land of NOMO” with those unable to visit in person.

Panasonic Group has been conducting business activities for over 100 years, aiming to solve social issues and improve people's lives while pursuing the realization of an “an ideal society offering material and spiritual affluence.” At Expo 2025, themed around “Designing Future Society for Our Lives,” “The Land of NOMO” was developed based on founder Konosuke Matsushita's belief that “every person has different innate talents, and success means fully unlocking those talents.” The pavilion's exhibition concept, “Set your heart and mind free, and the world will open up” was established alongside the tagline “Unlock your nature,” expressing the hope that Generation Alpha children will recognize their own potential in a world where humans and nature are in harmony, and embrace hope for the future.

Panasonic Group positioned Expo 2025 as an opportunity for co-creation, primarily focusing on two pillars: “Next Generation Co-creation” and “Business Co-creation.” The company has created new connections with Generation Alpha children and diverse partner companies while advancing technology development, ideas, know-how, and insights for social implementation.

Panasonic Group will implement the results of co-creation born from Expo 2025 as a lasting legacy for society. This includes new connections forged with children who will lead the next generation and with partner companies. The company has also developed expertise in helping individuals “unlock” their potential through multifaceted approaches that extend beyond the pavilion experience, benefiting not only children but also Panasonic Group employees. Additionally, various business co-creation initiatives have accelerated the research and development of new technologies, ideas, and insights. Through these efforts, Panasonic Group aims to realize a society where humans and nature exist in harmony, and each person's innate talents are fully utilized.

*1: https://www.youtube.com/watch?v=2puErJ6wnmU

In “The Land of NOMO's” Unlock Experience Area, Panasonic Group provides experiences that “unlock” children's individuality and potential by utilizing “human understanding” research cultivated over many years and “spatial production” technologies that stimulate the five senses through sound, light, wind, and vibration. To make these experiences enjoyable, understandable, and memorable for children, the company conducted preview sessions with Generation Alpha children before Expo 2025 opened. Through these sessions, Panasonic gained various insights while creating “The Land of NOMO” experience together with children.

For Expo 2025, Panasonic developed an algorithm that analyzes individual sensitivity from behavioral characteristics and classifies it into 32 patterns. By analyzing each participant's behavior through wireless Radio-Frequency Identification tags and cameras using a proprietary sensitivity model and combining this with emotion analysis from facial expression data, the company portrayed each child's hidden strengths and potential as a story depicted through butterfly motifs. Insights gained from over 450,000 visitors during the Expo period will be developed through “Human Insight” research and utilized as a model for emotional guidance*² tailored to individual characteristics.

*2: Guiding individuals to desirable psychological states such as relaxation, concentration, and creativity through external sensory stimulation.

Since 2022, Panasonic has promoted the “nomonoco” project*³, teaming up with children through workshops and co-creation activities to build “The Land of NOMO” together and create opportunities to “unlock.” More than 10,000 children and students participated in this project, bringing their unique perspectives, imagination, and ideas to life. Their creative contributions were implemented throughout the pavilion, from experiential content and facade lighting effects to virtual world artwork exhibitions, novelty items made from offcuts distributed to visitors, and accessibility tours for people with mobility difficulties.

An exit survey conducted in late September 2025 showed that 98% of children and their families were satisfied with the experience. Active experiences such as holding crystals and fanning with leaf-shaped devices were particularly well-received, with many positive comments including “It was fun,” “It was interesting,” “It made me want to try new things” and “It made me want to work harder at my club activities and studies.”

This initiative not only creates memorable experiences for participating children but also contributes to improving the satisfaction of visitors among the same generation experiencing the pavilion.

*3: https://the-land-of-nomo.panasonic/en/nomonoco/

Launched in April 2025, the “Unlock FR Program”*⁴ aims to create new connections between children and Panasonic Group while helping each participant “unlock” their potential. The program connects children with adults who are passionate about various fields, providing children with opportunities to explore their interests and passions, while giving adults new insights and discoveries through communication with children. Specifically, the online exploration program “Meet the Mucchu-jin” (people who are passionate about something), provides content that helps children discover their passions. Between April and September, 40 online sessions were held featuring 64 passionate speakers from inside and outside Panasonic, including 13 employees selected from Panasonic Group business companies, with more than 1,200 participants*⁵. Additionally, in-person “School-style Workshops” help children explore their interests and passions that lead to their own “unlock” moments. In collaboration with 10 departments across five Panasonic Group business companies, 19 one-day events themed around unlocking potential were held both inside and outside the venue. These workshops resulted in 17 projects launched by children and unlocked the potential of 861 children and parents.

The expertise in “unlocking” both children and Group employees through new connections and multifaceted approaches born from these programs will be deployed across Panasonic Group after Expo 2025 closes.

*4: https://news.panasonic.com/jp/press/jn250414-1 (Japanese)

*5: https://news.panasonic.com/jp/stories/17833 (Japanese)

“The Earth” exhibition area, themed around “720° Cycle” in which people and nature connect and interact, showcases a variety of co-created ideas and technologies utilizing natural energy, including glass-based Perovskite Photovoltaic, Novitek (plant growth stimulant), kinari (plant-derived biodegradable molding material) and Biolights (luminescent bacteria), all of which are under development by Panasonic Group. After Expo 2025 concludes, efforts toward practical deployment will be accelerated.

Glass-based Perovskite Photovoltaic*⁶ feature exceptional flexibility in size, transparency, and design by combining our original inkjet coating method with laser processing technology. For this exhibition, Panasonic HD collaborated with HERALBONY Co., Ltd. to create the first prototype Perovskite solar cell that features artwork, demonstrating the technology's remarkable design freedom. The technology attracted significant attention, with numerous inquiries from domestic and international developers. Test marketing will begin in fiscal 2027 (ending March 31, 2027), aiming for commercialization while assessing market potential.

*6: https://news.panasonic.com/jp/press/jn250214-1 (Japanese)

“Novitek”*⁷ is a growth stimulant that activates plants’ photosynthetic metabolism. Since fiscal 2023, Panasonic HD has been conducting effectiveness verification with cooperating farmers nationwide on vegetables such as tomatoes, corn, and spinach, aiming for agricultural implementation. Verification results have shown increased harvest volumes and improved premium product rates. At Expo 2025, Panasonic HD significantly expanded its testing program to include 23 different plant types, adding new crops such as vegetables and houseplants, and acquiring valuable new data. Visitor feedback also revealed new consumer needs, such as potential applications for home gardening. Since April 2025, co-creation partner Sumitomo Chemical Co., Ltd. has been conducting large-scale sample runs with agricultural producers, with the aim of launching sales in fiscal year 2027.

*7: https://news.panasonic.com/jp/topics/206144 (Japanese)

“kinari” is a plant-derived material that combines recyclability and biodegradability. In addition to targeting applications in home appliance housings and automotive structural components, the company has been working toward practical deployment through test sales of the “Forest Tumbler” *⁸ jointly developed with Asahi Breweries, Ltd., and commercialization of school lunch tableware*⁹ in collaboration with Fukuchiyama City. For Expo 2025, the company has worked to convert seven new types of waste materials into usable materials, including denim jeans and cacao husks. For the first time, Panasonic HD also achieved large-scale fabrication using a large-format 3D printer to create art objects. Together with co-creation partner sekisai inc., the company is developing new applications such as large-scale interior elements and fixtures that contribute to spatial design. kinari will also be adopted in Panasonic HD's Technology Division “Nishi-Kadomoa New Building,” scheduled for completion in fiscal 2026 (ending March 31, 2026).

*8: https://news.panasonic.com/jp/press/jn210308-1 (Japanese)

*9: https://news.panasonic.com/jp/press/jn230825-2 (Japanese)

“Biolights,” gentle lights generated by enzymes within the cells of luminescent bacteria, aim for mid- to long-term development as a next-generation lighting system. Taking advantage of the six-month Expo period, the company acquired data on optimal luminescence conditions, long-term cultivation conditions, and system construction. Through proof-of-concept experiments conducted during this exhibition, cultivation conditions for luminescent bacteria were successfully established. In collaboration with co-creation partner Tokyo University of Technology, a technical paper was submitted to the Journal of General and Applied Microbiology, and two patent applications related to luminescent bacteria cultivation technology were filed. Going forward, the company will pursue further technological innovation and explore new applications such as non-thermal, non-carbon dioxide-emitting bio-lighting technology.

NTT Anode Energy Corporation and Panasonic Corporation (hereinafter “Panasonic”) implemented a hydrogen supply chain model *¹⁰ for a future society at Expo 2025. Hydrogen derived from zero-carbon electricity, including solar power generated at the NTT Pavilion, is produced and supplied through underground pipelines approximately 200 meters long to the Panasonic Group Pavilion. The electricity generated using Panasonic's pure hydrogen fuel cells is used for pavilion facilities and nighttime illumination. By successfully verifying that the system could safely supply stable power in a coordinated manner over the six-month period, this has become a model for advancing the realization of a future society where hydrogen can be supplied through pipelines.

Additionally, in collaboration with the “Hydrogen Energy Park!!” program (held September 22-25) during Expo 2025’s “Future of Earth and Biodiversity Week,” Kawasaki Heavy Industries, Ltd., Iwatani Corporation, and Panasonic Energy Co., Ltd. jointly organized tours*¹¹ where participants experienced a future hydrogen society by visiting three hydrogen-related facilities in the Kansai region (a hydrogen power plant, a liquefied hydrogen receiving terminal, and a clean energy utilization factory) via hydrogen buses and hydrogen fuel cell boats. Approximately 300 participants, including domestic and international business partners, government officials, and high school students, joined these tours, generating significant publicity. Furthermore, the “The Land of NOMO,” supported family-oriented tours and stamp rallies organized by “Hydrogen Energy Park!!” that visited three energy-related pavilions (NTT, Electric Power Pavilion, and The Land of NOMO), helping many people feel closer to the hydrogen society that is becoming a reality.

Panasonic will leverage the knowledge and partnerships gained at the Expo to accelerate the implementation of a hydrogen-based society both domestically and internationally, contributing to the early achievement of carbon neutrality.

*10: [Press Release]NTT Anode Energy and Panasonic Complete the Implementation of a Hydrogen Supply Chain Model at the Expo 2025 Site (May 14, 2025)
https://news.panasonic.com/global/press/en250514-1

*11: https://news.panasonic.com/jp/topics/206422 (Japanese)

Panasonic Group, in collaboration with Tokyo Steel Manufacturing Co., Ltd. and Mitsubishi Materials Corporation, is diligently pursuing the reuse and recycling of construction materials through partnerships with various companies, including initiatives to utilize recycled iron and copper from home appliances used in pavilion construction as materials for Panasonic Group products once again. By comprehensively reusing and recycling building materials and significantly minimizing waste, the group will achieve a reuse/recycling rate of over 99% and a waste disposal rate of less than 1% for all building materials used in the pavilion's construction*¹². Decisions have now been made to reuse upcycled products utilizing offcuts and waste materials from factories used in the reception area (disc lighting, PALM LOOP® board furniture, prism sheet lighting) as well as equipment and facilities used within the pavilion, either within Panasonic Group business companies or at new locations. By leveraging the new knowledge and expertise gained through these initiatives, Panasonic Group will accelerate its efforts toward realizing the long-term environmental vision, “Panasonic GREEN IMPACT.”

*12: [Press Release]Panasonic Group “The Land of NOMO” Pavilion to accomplish over 99% recycling rate at the Expo 2025 Osaka (Sep 4, 2025)
https://news.panasonic.com/global/press/en250904-2

【Panasonic Group Expo 2025 website】
https://holdings.panasonic/global/corporate/expo2025.html

【The Land of NOMO website】
https://the-land-of-nomo.panasonic/en/