Mar 06, 2019

Sponsorship & Events / Blog Posts

Panasonic Design Puts Forward New Lifestyle Ideas For 2030

Tokyo, Japan - Panasonic Corporation, Appliances Company, Design Center's FUTURE LIFE FACTORY organized the "EXPANDED SMALL - A Better Life in 2030 Exhibit," which encouraged people to think about a better life in the future, from March 2 to 5, 2019, at SHARE GREEN MINAMI AOYAMA, Tokyo.

By 2030, technologies such as AI, IoT, and robotics as well as relevant services will have become a staple in our lives. And society will have also undergone change such as an increase of single-person households, so it is said that the sense of values with respect to people's lifestyles, their way of life will also have become progressively diversified. What will a lifestyle in 2030 - where people gently engage with one another and their changing sense of values are accommodated - look like?

Panasonic designers from business fields such as home appliances, housing, B2B solutions, automotive as well as guest speakers from various industries had open dialogues to discuss what this lifestyle may be like.

At this exhibit, Panasonic introduced its "EXPANDED SMALL" concept, which helps realize an entertaining, enriched lifestyle with a wide range of connected services within a very compact living environment. With the help of companies and partners that concur with this concept, Panasonic exhibited its "EXSMALL" prototype, which is a compact and flexible housing environment, and the "VILLAGE," shared space that will complement life with the EXSMALL and help create a new community.

Over the 4 days of the exhibition, talk shows were also organized with representatives from partners and a wide range of other guests, who, together with the visitors, discussed what an enriched lifestyle of the future may look like.


The FUTURE LIFE FACTORY is Panasonic Corporation, Appliances Company, Design Center's design studio established in April 2017 to work on development of advanced ideas.

The FUTURE LIFE FACTORY aspires to redefine what an enriched lifestyle of the future truly means, and to develop products based on technologies and give shape to ideas that not only solve challenges users are facing, but to also create solutions that anticipate future insights, as well as changes in people's sense of values and social challenges. Through open processes, the factory encourages its designers to come up with unconventional ideas for new businesses and lifestyles of the future.

"EXPANDED SMALL - A Better Life in 2030 Exhibit" overview

March 2 (Sat): 11:00-18:00 (talk show will start at 18:00)
March 3 (Sun): 11:00-18:00
March 4 (Mon): 11:00-19:00
March 5 (Tue): 11:00-19:00

Minami-aoyama 1-12-32, Minato-ku, Tokyo, 107-0062


  1. Social changes of 2030 / Signs of future lifestyles

    This section introduced concepts for lifestyles in 2030 based on findings from the FUTURE LIFE FACTORY's surveys about signs of the future and feedback received.

  2. Experiencing the 2030 lifestyle

    Visitors had the chance to experience the enriched lifestyle of 2030 through Panasonic's housing prototype and collaboration with external partners.

  3. Thinking about the future in 2030

    What will the lifestyle in a world brought to life by "EXPANDED SMALL" look like? Guest speakers and visitors discussed what this may be like in the talk shows, "Talk a lot."

March 2, 2019 (Sat): 18:00~
"2030 Lifestyle Summit - Lifestyle and Homes of the Future -"
Guest speakers: Takashi Sabettou, Toshinao Sasaki, Yadokari Co., Ltd. , Issei Sawada, Seita Uesugi
Facilitator: Hajimari Shotengai
- From 15:00 every day, members from the FUTURE LIFE FACTORY took part in designers' talk shows to present the "EXPANDED SMALL" concept.

(Other information)
Organized, planned, and designed by: Panasonic Corporation, Appliances Company, Design Center, FUTURE LIFE FACTORY
Production: FUTURE LIFE FACTORY, Hirokazu Kawana
Production support: Visiongraph Inc. , Taki Corporation , Taihyo Kikaku Co., Ltd. , Abe Shinnosuke / ON THE TRIP, Kentaro Kawaguchi (ZaaZ Inc.)
Exhibition support: Suntory Tennensui (Natural Mineral Water), Takako Ohyama, Why Juice?
Event support: Hajimari Shotengai

# # #

We would like to note that Panasonic Newsroom is not a place to address personal Customer Service issues. Even though this is not the forum, Panasonic is always eager to resolve your concerns. Our local customer services contacts can be found at Global Support or you can see our list of Social Media Accounts to find the right channel for your queries and concerns.


Panasonic Design's lifestyle ideas showcased at SHARE GREEN MINAMI AOYAMA, Tokyo.

Panasonic exhibited its "EXSMALL" prototype and the "VILLAGE."

The content in this website is accurate at the time of publication but may be subject to change without notice.
Please note therefore that these documents may not always contain the most up-to-date information.
Please note that German, French and Chinese versions are machine translations, so the quality and accuracy may vary.

Featured news