Panasonic Leaps “Well into the future” with AI and Data-Driven Innovations at CES 2025 Exhibition Space

Jan 29, 2025

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Panasonic Leaps “Well into the future” with AI and Data-Driven Innovations at CES 2025 Exhibition Space

Marking a 58th consecutive year as an exhibitor at one of the world’s most influential consumer electronics events, Panasonic Group was on hand at CES 2025 (January 7–10 in Las Vegas, Nevada, U.S.A.) to engage with audiences about its strategic shift toward AI and data-driven businesses. This year’s CES was host to more than 141,000 visitors and 4,500 exhibitors from more than 150 countries and regions, but not everyone had the opportunity to attend. If you missed out, here are some key highlights from the Panasonic Group exhibition space. 

Photo: CES 2025 Panasonic booth

Theme Signals Strategic Shift toward AI, Data-Driven Solutions

The theme for Panasonic Group’s exhibition space was “Well into the future.” Announced by Panasonic Holdings Corporation Co., Ltd. (Panasonic HD) Group CEO Yuki Kusumi during his opening keynote, this year’s theme signified the organization’s strategic shift toward AI and data-driven businesses in pursuit of an ideal society with affluence both in matter and mind.

“Well into the future” embodies the idea that, through innovations and a commitment to addressing social issues, Panasonic will lead the development of cutting-edge solutions to help achieve its core mission to inspire a healthy society and enrich the lives of people around the world. 

“This year’s theme is a reference to Panasonic founder Konosuke Matsushita’s vision of contributing to the well-being of people and the progress of society,” said Mike King, Director, Brand Marketing & Creative Services, Marketing & Communications, Panasonic Operational Excellence of North America. “And you can see that theme throughout the exhibit—with technologies that support the well-being of individuals, of families and all of society, with our focus on green energy transformation and decarbonization, but also the use of AI-powered solutions to help families to experience greater connection, connectivity, comfort, and well-being.

Located in Las Vegas Convention Center (LVCC)’s Central Hall, the exhibition space was an enclosed environment divided into four areas: Panasonic Go, Home, Carbon Neutral, and Circular Economy. The design was a departure from the open layouts of previous years, allowing visitors to experience the complete Panasonic story—from its history and vision for the future to technologies they can use today and solutions that will contribute to a sustainable tomorrow.

Growth Initiative Links Past and Future under “Panasonic Go”

Panasonic Go is a global corporate growth initiative that will drive transformation through AI-powered, software-led investments across Panasonic Group and create new experiences for customers and partners.

This area of the exhibition space welcomed visitors with a look back over the storied history of the Panasonic Group, illustrating historical milestones and introducing home appliances that have enriched lives since the company’s founding in 1918. Moving further into the exhibition space, a video explained Matsushita’s ambitious 10-stage, 250-year plan to contribute to solving social issues and improving people’s lives through technology and the role that Panasonic Go will play in driving the transformation to an AI-powered business model towards the plan's fifth stage (2032–2056).

* The name Panasonic Go was also inspired by the Japanese word for “five”

Panasonic Group products have already changed the lives of more than one billion people. Looking ahead, the Group will leverage AI and data platforms—from Blue Yonder’s supply chain management solutions to Panasonic Well’s family wellness platform—to make new contributions for current and future generations.  

Speaking of wellness, the final section of the Panasonic Go area gave visitors a chance to get a sneak peek of Umi, a new consumer offering from the Panasonic Well portfolio that will be available in the United States market in 2025. Umi is an innovative digital wellness platform and personalized family wellness coach that uses AI and a community of experts to help people build healthy habits and routines. Umi will be the first Panasonic Well consumer brand to use Claude, Anthropic’s AI assistant known for its reasoning capabilities, deep understanding of complex topics, and ability to engage in natural conversations. Claude excels at analyzing data, writing and editing content, and helping solve complex problems—all while maintaining the highest standards of safety and security.

Photo: The final section of the Panasonic Go area that gave visitors a chance to get a sneak peek of Umi

Carbon Neutral & Circular Economy Exhibits Highlight Sustainability Efforts

Panasonic HD took the stage at CES 2022 to announce its long-term environmental vision, Panasonic GREEN IMPACT (PGI), and since then the Group has been engaged in a variety of activities to expand its impact toward achieving carbon neutrality and a circular economy. These areas in the exhibition space, Carbon Neutral and Circular Economy, introduced solutions and technologies that will be contributing to achieving the goals established under PGI.

Photo: The Carbon Neutral and Circular Economy areas in the exhibition space

Visitors also had the opportunity to learn more about how the Panasonic Group is tackling Carbon Neutral challenges and promoting Circular Economy initiatives in its products and solutions as it advances toward the broader goal of contributing to realizing sustainable lifestyles and society. 

The Carbon Neutral display was organized into three main technologies/approaches: “Updating,” “Electrifying,” and “Harnessing.”

“Updating” means replacing existing methods with low environmental impact alternatives to reduce energy consumption and greenhouse gas emissions. Hussmann display cases for refrigerated and frozen goods use natural refrigerant R290 to greatly reduce environmental impact compared to traditional CFC refrigerant alternatives currently in use.

“Electrifying” represents the transition from fossil fuels to electric power and making the most of renewable energy. Panasonic Group is a leader in automotive battery cells, having delivered more than 15 billion units to date—enough to power three million EVs worldwide. Visitors were able to check out the Panasonic 2170 cell, which features the world’s highest energy density, as well as the new Panasonic 4680 cell, which has a capacity around five times greater than the 2170 cell. The company’s efforts with Redwood Materials, Inc. and Nouveau Monde Graphite, Inc. to reduce its carbon footprint and achieve a sustainable society were also available for visitors to explore. Finally, they could learn more about Panasonic HX, an advanced energy management system that coordinates pure hydrogen fuel cells, solar cells, and storage batteries to efficiently supply renewable energy in response to changes in electricity demand and weather conditions.

“Harnessing” is an approach that uses natural resources to produce cleaner resources, leading to CO2 reduction and absorption. One technology aiding the approach is the anion exchange membrane water electrolysis, a device enabling highly efficient and low-cost green hydrogen production. A fully developed anion exchange membrane (AEM) electrode made of iron and nickel was on display in the area. Visitors could also see a life-size mockup of window-mounted perovskite solar cells which demonstrated the transparency and design flexibility of this unique power-generating technology. Also on display was the growth stimulant Novitek®, a technology that uses ambient CO2 in combination with cyanobacteria, a type of photosynthetic microorganism, to increase food productivity.

Photo: The Carbon Neutral display

The Panasonic Group is committed to the Circular Economy under the three principles of “Maximizing,” “Minimizing,” and “Partnering.” In this area, the Group introduced its efforts to efficiently use resources and reduce consumption of the Earth’s limited natural resources.

Extending the effective use period while maintaining and improving the value of resources across a product’s lifecycle is known as “Maximizing.” Panasonic displayed a concept model based on the principle of Design for Circular Economy (DfCE); DfCE products are easy to assemble/disassemble (ease of repair), have fewer connectors/fasteners (ease of assembly), and can be grouped for reuse and recycling (ease of recycling).

“Minimizing” means using fewer new materials and more recycled and renewable materials. For example, approximately 45 percent of the plastic used in the Technics EAH-AZ80 earphones and charging case is made of plant-derived DURABIO™, while the Lamdash Palm In ES-PV6A shaver uses NAGORI®, an innovative composite material derived from minerals extracted from seawater, reducing plastic use by approximately 40%1. A second exhibit showcased lighting that incorporates kinari™, a sustainable material composed primarily of plant fibers that offers the moldability of conventional petroleum-based resins.

Designing products and systems for a circular economy is a challenge that Panasonic Group cannot tackle alone, so it emphasizes “Partnering” with customers and partners promote a new style of recycling-oriented management, information sharing, and product use. One outcome of these collaborative efforts is Tracephere™, a traceability solution for product recycling and recycled resource processes based on blockchain technology.

Photo: The Circular Economy display

OASYS and Home Appliances Supporting People’s Health, Comfort, and Safety

Photo: The Home display

The center of the space introduced the Group’s next generation of residential solutions for comfortable, healthy, economical, sustainable, and secure living. Grabbing center stage was the new OASYS solution—a residential central air conditioning system being introduced in the U.S. market that uses a combination of existing products to heat, cool, and ventilate the home while reducing energy consumption by over 50% compared to conventional systems in the U.S.2 In addition to maximizing air volume while minimizing temperature differences and noise, OASYS paves the way for homes powered by 100 percent renewable energy based on high-efficiency water heaters and a lifestyle-adaptive home energy management system.

Complementing OASYS were displays for home appliances that enrich people’s lives. These included the Technics EAH-AZ100 true wireless earbuds, the Panasonic TV lineup, SoundSlayer™ Wireless Wearable Gaming Speaker System SC-GNW10, CV88QS multi-oven, LUMIX Full Frame and Micro Four Thirds cameras and lenses, ARC5 PALM-sized 5-Blade Electric Luxury Razor, Panasonic MultiShape, and nanoe™ hair dryers.

New Technologies Strengthen Commitment to a Better Tomorrow

Our hope is that people will understand that Panasonic’s commitment has not changed in over 100 years—it has always been about making people’s lives better and making the world a better place. The only difference is that today we are doing it with new technologies like AI and software,” said King. “From the individual to all of society, our hope is that people understand our commitment to helping people live healthier, happier lives.”

King continued: “We hope that people were surprised and excited about some of the new technologies that Panasonic is introducing. A lot of people are concerned about the environment, and we remain committed to sustainability, to green energy transformation, and to new initiatives that will be important for the health of the planet overall.” 

1: Compared to Lamdash PRO 5-blade ES-LV9W released in 2023

2: Conventional home air conditioning system using a heat pump cooling system (14.2 SEER2) and gas furnace (80% AFUE) compliant with IECC 2015; OASYS system using Panasonic Mini Split AC and transfer fans for both cooling and heating functions in houses compliant with OASYS-required specifications. (Estimate based on the conversion of gas energy consumption to electricity)

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