Well into the Future: A Recap of Panasonic at CES 2025

Exhibiting at this premier consumer technology event for the 58th consecutive year, Panasonic used the theme “Well into the future” to express the company’s vision of utilizing AI and data-driven businesses to build a more resilient and sustainable future for generations to come. The event began with a keynote delivered by CEO Yuki Kusumi, who was joined by leaders from across the company to explain what’s to come for Panasonic and how they’re working to create a better global society and planet.

  • Under the theme “Well into the future,” Yuki Kusumi marked a new chapter for Panasonic’s commitment to innovation, emphasizing AI expansion and initiatives like Panasonic Go. By 2035, 30% of revenue will come from software and AI-enabled solutions.

  • As part of Panasonic GREEN IMPACT’s commitment to addressing global environmental issues, the company announced the expansion of Panasonic HX in Europe, the production and recycling of automotive lithium-ion batteries, and the launch of OASYS, a whole-house air conditioning system designed for energy efficiency.

  • As part of Panasonic Go, Blue Yonder continues to deliver safe, sustainable solutions through its global supply chain. And Panasonic Well introduced Umi, a digital family wellness service that supports families via an app. The company also announced various partnerships, including one with Anthropic, Inc., to further promote Panasonic Go.

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  • CES 2025 was attended by over 141,000 people, and this year’s Panasonic booth led visitors through the story of the company’s shift toward AI and data-driven businesses, exemplified by Umi, a digital wellness coach using AI to help families build healthy habits and routines.

  • Carbon Neutral and Circular Economy—two areas in the exhibition space—introduced solutions and technologies that will be contributing to achieving the goals established under Panasonic’s long-term environmental vision, Panasonic GREEN IMPACT.

  • Watch this interview with Mike King, Director of Brand Marketing & Creative Services, to see how Panasonic aimed to use storytelling at this year’s booth to emphasize their 100-year commitment to improving people’s lives.

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Behind the Scenes: Key Person Interview

  • A detailed look at Group CEO Yuki Kusumi’s opening keynote speech, including his aspirations for Panasonic’s shift to a more AI and data-driven business model and his emphasis on ensuring a healthy global environment for future generations.

  • An interview with Yoky Matsuoka, Executive Officer of Panasonic Holdings Corporation and Director of Panasonic Well, explores her passion for addressing family challenges and her vision for Umi, a new AI-powered digital wellness coach designed to enhance users’ lives.

  • Elise Neel, Global Head of Strategy & Innovation at Panasonic Well LLC, shares how she fosters bold, failure-embracing teamwork and aims to leverage AI to transform Panasonic Group and enhance customer value. 

Additional Content Recap

The seventh episode of the Panasonic PR People Vlog takes you behind the scenes at CES 2025, featuring keynote preparations and must-see booth exhibits recommended by our team. If you missed it, watch here.

Find more CES-related content here: CES 2025 Press Kit

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