Panasonic Group completes Expo 2025 “The Land of NOMO” hands-on pavilion where children can “Unlock” their imaginations

Osaka, Japan, September 19, 2024 – Panasonic Holdings Corporation Co., Ltd. (“Panasonic HD”) is creating an experience at the Panasonic Group Pavilion “The Land of NOMO” at the 2025 Japan International Expo (Expo 2025 Osaka, Kansai, Japan, “Expo 2025”) where children—leaders of the next generation—can be freed from preconceived ideas and assumptions to “unlock” their hidden power and potential through the use of “human understanding” research and “spatial production” technology. The pavilion building was completed*¹ in August 2024, and the exhibition and interior construction work will proceed toward completion in February 2025, using AR*² to verify the spatial presentation and interior image. At the same time, an animation that conveys the world view of the The Land of NOMO pavilion will be created and released online next spring.

*1 Excludes installation of the façade membrane. The façade membrane is scheduled to be installed in January 2025.
*2 Abbreviation for “Augmented Reality”

Panasonic HD will exhibit the Panasonic Group Pavilion The Land of NOMO at Expo 2025 under the concept of “Set your heart and mind free, and the world will open up.” The name The Land of NOMO is based on the idea that “how you perceive something changes considerably based on your mindset,” and that “minds and objects are like mirrors.” The Land of NOMO pavilion, whose tagline is “Unlock your nature,” consists of the Unlock Experience Area (922 m² *³) and the supporting exhibition area, “Earth” (165 m² *³).

*3 The total floor area of the entire Panasonic Group The Land of NOMO Pavilion is 1,731.64 m². The site area is 3,508.08 m².

The “Unlock” experience area will consist of four Zones. The main points of experience are:

The Panasonic Group, which has been conducting business while staying close to people’s lives, has accumulated technologies including those for analyzing behavior and facial expressions based on its research into “human understanding,” and has developed its own sensitivity model to depict each person's potential and a story that reflects their individuality and characteristics. A butterfly motif is used to represent this.

A “Mist Wall*⁴” (7 meters wide and 3.5 meters high) projects a giant image that can pass through the air, and a “Vortex Ring*⁵” with an image 1.3 meters in diameter falls from the ceiling right in front of the visitors’ eyes.

Panasonic Group’s “spatial production” technologies related to light, image, sound, and air, such as stereophonic sound, 360° images, and haptics*⁶, will be fully utilized to create an immersive space that stimulates the five senses.

*4 Image screen with ultra-fine mist of 6 μm (microns) particle size made with technology that suppresses diffusion and delivers airflow to distant locations
*5 Mist rings made with a technology that traps mist in a vortex airflow and sends it to a distant location
*6 Production using vibration and wind

Through the The Land of NOMO experience, Panasonic HD aims to provide children with an opportunity to sharpen their senses (body), unleash their sensitivity (mind), and “unlock” their ability to imagine. The hope is to nurture in children, who will shape the future, “the strength to believe in themselves and the courage to take the first step.”

An animation is also being produced to enhance the experience at the The Land of NOMO pavilion, and to help those who cannot visit understand its world. The animation will be released next spring on various platforms, including The Land of NOMO portal website, which is now live.

The Land of NOMO Portal Website: https://the-land-of-nomo.panasonic/

Produced by: Panasonic Visuals Co., Ltd.
Original story: Hiroaki Kubo
Animation Studio: monofilmo Inc.
Lyrics: Yukinojo Mori
Composer: Takayuki Hattori

To provide children with opportunities to unleash their unlimited potential outside of their experiences at the pavilion exhibition, the Panasonic Group also plans to facilitate co-creation activities with students geared toward the creation of the pavilion prior to the event, as well as an online next-generation platform that aims to maintain a long-lasting legacy that connects children even after the event closes. Panasonic HD plans to use Expo 2025 as an opportunity to accelerate its efforts to ensure that the future of the children who will lead the next generation will be rich and full of hope.

Panasonic Group Expo 2025 website
https://holdings.panasonic/global/corporate/expo2025.html

The Land of NOMO Portal Website: https://the-land-of-nomo.panasonic/