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Jan 12, 2021
Sponsorship & Events / Press Release
Osaka, Japan, January 12, 2021 – At CES 2021, Panasonic Corporation announced the future opening of AkeruE, a new center dedicated to providing creative learning experiences for children. AkeruE is an expansion of RiSuPia, the science museum for the next generation of leaders, located in the Panasonic Center Tokyo (3-5-1 Ariake, Koto-ku, Tokyo), a Corporate Global Communications Hub for Panasonic and is set to open April 3, 2021.1
In 2006, Panasonic opened RiSuPia, a hands-on museum, with the goal to increase children's interest and curiosity in science and mathematics and to support the educational development of the next generation as part of its corporate citizenship activities. Since then, RiSuPia has welcomed a total of 4.6 million visitors, including educational institutions, children and their parents, and has contributed to the improvement of math and science skills as well as supporting human resources development in society.
AkeruE, an expansion of RiSuPia, will serve as a space to foster creativity in children, provide engaging learning experiences and equip them with skills to create new solutions.
As represented by the Sustainable Development Goals (SDGs) adopted in 2015 by the United Nations, it is becoming more important to develop the skills to identify and take positive actions to resolve various social issues in an era of increasing unpredictability and dramatic changes.
AkeruE will deal with a wide range of crossover subjects in STEAM2 education. In its initial year, Panasonic will promote joint activities with Katie Ledecky, World Champion swimmer and Olympic Gold medalist, who serves as Panasonic's official ambassador promoting STEM education opportunities in the United States.3
Panasonic will continue to contribute to society by supporting children's creative actions and next-generation development.
The name AkeruE refers to opening up (akeru in Japanese) the potential of children's intellectual curiosity and inspiring (Eureka4) them to take creative actions.
As a space to develop children's intellectual curiosity and their inspiration, AkeruE provides children with hands-on learning experiences, and creating works and solutions. The exhibited works combine elements of a science museum where children learn scientific principles and elements of an art museum where children find issues in the beauty of the works. By creating spaces and offering workshops that help children participate in projects where they create works and come up with solutions, AkeruE will provide them with opportunities for giving shape to their ideas.
Furthermore, AkeruE will explore ways to collaborate with diverse stakeholders including young people, educators, and local activists, aiming to develop opportunities and communities for all human resources and generations, including children, to learn together and create the future.
At AkeruE, Panasonic will offer opportunities for children to come up with new inspiration based on their curiosity and inquisitive minds.
Exhibits consist of art works created by combining science, technology, and art, and scientific principles explaining the elements of their structures. While alternately observing these two exhibits, you learn the composition of art works, and think of what they express.
When you create your own work using your favorite materials and arrange it on the stage, it will be in harmony with other people’s work and become one big work as a whole. You can also get inspired by comparing your work with others and having a look around all exhibits.
This is a space to assemble your own ideas and creations as a story and express it as a video. You can accumulate experience for communicating your ideas and receiving a response by sharing your ideas.
There are digital fabrication devices, such as 3D printer and a laser cutter, which can create various works from data. In addition, STEAM lectures will be offered, which allow you to create products that combine programing and electronic work.
People of different ages or professional backgrounds can network and exchange ideas.
[Planning and production] Loftwork Inc.
[Visual identity design] Tomohiro Okazaki, SWIMMING
Panasonic Corporation Global Communications Department
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. The company, which celebrated its 100th anniversary in 2018, has expanded globally and now operates 528 subsidiaries and 72 associated companies worldwide, recording consolidated net sales of 7.49 trillion yen for the year ended March 31, 2020. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: https://www.panasonic.com/global.
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