Osaka, Japan - Panasonic Corporation today announced that it has established “A Better Life, A Better World” as its new brand slogan to show the vision the Panasonic Group is aiming for towards the 100th anniversary of its founding in 2018.
The new brand slogan is based on the unchanging Basic Management Objective the company has adhered to since its founding, and expresses the vision and direction the company is striving to achieve.
“A Better Life, A Better World” encapsulates Panasonic's vision of expanding and pursuing a better life for each individual customer with its various partners in various spaces and fields, such as the home, the community, in business, in travel and in the car, and realizing a better world globally through its contribution to the environment and other activities, in both its B2C and B2B businesses.
The new brand slogan will be used globally from September, 2013, primarily to express Panasonic's corporate vision and attitude. The company has also developed an original font as a symbol of its innovation.
Panasonic is globally proclaiming that it will transform into a company that shares excitement and empathy with its customers and the company is determined to make a robust recovery as a unique company, a company unlike any other in the world.
The Vision the Panasonic Brand Strives Toward (http://panasonic.net/brand/)
The promise which the Panasonic brand makes to customers
The slogan that concisely expresses the brand promise
Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.30 trillion yen for the year ended March 31, 2013. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://panasonic.net/.
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