Panasonic Opens Its 3rd Brand Center in the World in Hangzhou to Create a New Story of Beautiful Dreams

Hangzhou, China - Over a century of continuous development has made Panasonic a world-famous electric appliance brand. And, over a century of continued efforts have enabled Panasonic to maintain an unyielding posture on its belief and faith to bring about a beautiful future for the world. And, that story continues, as, recently, Panasonic opened its third flagship showroom in the world, Panasonic Center Hangzhou, following those in Tokyo and Osaka, Japan. As Panasonic's first directly operated showroom in mainland China, this center is making it possible for local consumers to experience lifestyles completely new to them.

The center, dedicated to Panasonic brand products, is nestled in Wing B of the Jiebai Outlet Mall, only 200m away from West Lake. After celebrating the Oct. 1, 2019 grand opening, the center began offering solutions for enhanced quality of life, modeling after its counterparts in Tokyo and Osaka. In order to help everyone realize the life they dream of, the center will work together with customers in their efforts to move toward a better life.

The space where visitors can experience a new lifestyle spreads over two floors with a total area of 1,033m², featuring a simple and comfortable Japanese casual lifestyle. In the exhibition area, there is an array of Panasonic products covering every corner of life that will satisfy the needs of customers of all age brackets by providing them a life of excellence and grace.

Showcased here are not only a range of appliances but various scenes in everyday life that consumers would hope to partake in. For instance, a home beauty salon, cooking classes in an open kitchen, a camera club for those who love taking pictures or shooting video - all are there for customers. Shiseido makeup and skincare cosmetics are also available and visitors can take a rest at a high-end coffee shop that is at the center of attention on the Web. In addition, Panasonic even allows visitors to have a mock experience of an elderly person's life so that they can understand the health needs of the elderly and take better care of them. The facility provides a wide range of carefully curated experiences, through which Panasonic hopes to get closer to customers and grasp their needs. Based on what is learned here, Panasonic will explore new business frontiers and create new kinds of services to realize more personalized, ideal lives for customers.

A beautiful autumn has come to West Lake. On Oct. 1, as people celebrated China's National Day, Panasonic's flagship showroom in Hangzhou also celebrated its grand opening. With the showroom staff ready to welcome visitors, Panasonic is looking forward to fruitful encounters in Hangzhou.

The original press release issued in Chinese: https://panasonic.cn/about/news/all/news2019092501/

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