Jul 03, 2015

Products & Solutions / Blog Posts

Panasonic Entered the Romanian Market with Wiring Devices Products and Performed First Launching in Bucharest


Bucharest, Rumania - June 24, 2015 - With the objective of bringing comfort to life with every wiring devices product, Panasonic keeps making strategic moves in Europe in line with its vision of "becoming number one in the industry by 2018". Panasonic executives took the floor and made important explanations in the launching event. The executives of the company shared their strategies concerning the process and the future.

Sales and Marketing Board Member Mr. Kazuhito Takahashi mentioned in his speech that "Panasonic has two main strategies; the first one is "Top Share Strategy" which is related to market leadership by country and the second one is "GO WEST" strategy to reach the world leadership in wiring devices sector in 2018. Panasonic has no.1 market share in Asia because of the market leadership in most of the Asian countries such as Taiwan, Korea, Thailand, Indonesia, Vietnam and India (according to a Panasonic survey as of June 26, 2015). Asian market leadership followed by Ukraine and Turkey, as having no.1 market share. Within our GO WEST strategy Panasonic's targeted market is Eastern Europe, especially the Balkans. The location of Balkan is strategically important because it is located between west Europe where local-global brands are strong and Turkey/Ukraine where we are strong. Within the Balkan countries, we decided Romania as strategic country with the expectation of market growth and will introduce our wiring devices product portfolio."

Panasonic held its first launching event in Romania on 26th June, 2015 at Athenee Palace Hilton Bucharest Hotel and introduced its cutting-edge technology wiring devices products from various segments. Panasonic wiring devices products offer a wide range of functions to cover the needs of the end-users, including new electronical products. Also with offering different design alternatives, colors and materials, Panasonic wiring devices can meet the expectations of the customers with different needs and taste.

Approximately 220 guests attended the launching event, which got started with an impressive concert by Quartet Anima band of 4 woman musicians. A number of VIPs were present at the event, including members from Turkish consul. Then, singer Marcela Scripcaru and Sergiu Teslaru with his saxophone took the stage during dinner. Launching event, continued with the performance by Mandinga band that represented Romania in 2012 Eurovision Song Contest. The band vocalized their best songs and presented an unforgettable experience to the guests. The launching event, supported by Spot Vision Electric & Lighting, the official distributor of Panasonic wiring devices in Romania, ended with the cake cutting ceremony and DJ show.

About VIKO

VIKO, established in 1980, is providing low voltage electricity product solutions for residential, commercial and industrial buildings. The company's product portfolio includes wiring devices, multi sockets, accessories, miniature circuit breaker boxes, smart meters & automatic meter reading solutions, low voltage switchgears and building automation systems. VIKO is the market leader in wiring devices and exports approximately 40 percent of its turnover to more than 70 countries in Europe, Asia, Middle East and Africa.
At the end of February 2014, VIKO became a member of Panasonic Group.
For more information about VIKO, please visit the company's website at http://www.viko.com.tr/ .

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    Cake-cutting by Managements toward Success

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    Mr. Nusret Kayhan Apaydın, CEO of VİKO

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    Mr. Kazuhito Takahashi, Member of the Panasonic Eco Solutions and Board Member of VİKO

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    (From right) Mr. Hayrettin Aygöz- Founder of Spot Vision and Mr. Kadir Aygöz, General Director of Spot Vision (Our Romania distributor)

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    Representatives at the press conference

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    Entrance of the press conference

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    A scene of concert at the press conference

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