Jun 04, 2015

Sponsorship & Events / Blog Posts

Panasonic Introduces Functions and Technologies of Its Housing Equipment and Materials at "interzum 2015" in Germany

Cologne, Germany - Panasonic Eco Solutions Company became the first company from the Panasonic Group to take part in "interzum 2015," world's leading exhibition for the furniture industry held from May 5 (Tue) to 8 (Fri), 2015 in Cologne, Germany. Under the concept, "SUMAU aus Japan - Housing ideas from Japan" the company introduced the innovative functions and technologies of its housing equipment and building materials honed in Japan. During the exhibition, approximately 300 companies visited the Panasonic's booth, and its kitchen, functional shoe storage, and the mechanisms and parts of its sliding door drew much attention.

"interzum," is the world's leading bi-annual exhibition for the furniture industry, which began in 1959 and celebrated its 50th anniversary in 2009. This year the exhibition welcomed 1,561 exhibitors from 57 countries and 57,500 buyers, architects, office installation suppliers, interior designers, etc. from 143 countries around the world.

In the booth, Panasonic showcased functions and technologies from 5 different concepts - "smart storage," "universal design," "easy to clean," "eco-friendly" and "industrialization correspondence." In Europe, people primarily renovate homes rather than build anew so they face unique inconveniences. That is why Panasonic introduced ideas and technologies born in Japan that will help address these issues.

What especially drew attention in the booth was the hanging cupboard used in system kitchens in Japan, the Soft Down Wall Unit. You can pull these units down with little force without using a stepladder. This time, these units have been introduced using projection mapping as storage solutions not only for the kitchen, but also for the garage, cafes, and offices.

Panasonic hopes to continue to offer innovative functions and technologies that help address the issues customers in Europe experience and to expand its housing business in Europe. Please look forward to more from Panasonic.

interzum 2015

Venue: Cologne Messe (Germany), Panasonic Booth / Hall 3.2 (E20)
Period: May 5 (Tue) - 8 (Fri), 2015
Visitors include: Buyers, architects, office installation suppliers, interior designers, etc.
Products exhibited:

  • Cabinets including Soft Down Wall Units
  • Kitchen parts
  • Surface finishing materials
  • Built-in parts, etc.
  • [Video] Soft Down Wall Unit @ "interzum 2015"

  • [Video] Revolving Shoes-Storage @ "interzum 2015"

  • [Video] Sliding Door @ "interzum 2015"

  • 01_interzum2015.jpg

    Panasonic took part in "interzum 2015" in Germany

  • 02_interzum2015.jpg

    Soft Down Wall Unit for the kitchen

  • 06_interzum2015.jpg

    Revolving Shoes-Storage

  • 03_interzum2015.jpg
  • 04_interzum2015.jpg
  • 05_interzum2015.jpg

Other proposed applications introduced with projection mapping: Storage for Cafe, Office and Garage.

  • 07_interzum2015.jpg

    Sliding Door with universal design

  • 08_interzum2015.jpg

    Unique functions and technologies of Panasonic's housing materials

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