Panasonic PR People Vlog Episode 5 follows a tour that guides employees from four regions of the world as they visit Japan for a journey through Osaka, exploring Panasonic’s Basic Business Philosophy (BBP). The journey traces the footsteps of Panasonic’s founder through the very place where the company was founded, as well as through the Osaka Museum of History, the Central Electric Club, the Konosuke Matsushita Museum, and the Hall of Manufacturing Ingenuity, all while delving deeper into Panasonic’s BBP.

What was the historical context for Konosuke Matsushita’s founding of Panasonic? What kind of business was Panasonic and what was its scale when it was first established? What was the true mission that Matsushita realized amidst the flow of time? What products has Panasonic created amidst its efforts to embody its BBP? Let’s explore these answers in the video.

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Photo: Ren Jie

Ren Jie

I am from Inner Mongolia. In 2014, I came to Japan for graduate school to study a media-related field. I have been working in the Corporate PR Center and in charge of global PR communications since joining Panasonic in 2017. In my private life, I enjoy photography and cooking. 

Photo: Han Ying

Han Ying

I have experience living in China, the US, and currently live in Japan. When I was a university student, I majored in marketing and minored in communications. I joined the Panasonic Group in 2020, and have worked in the PR department ever since. It’s become a custom of mine to go on many trips abroad, and as an ISFJ (Defender), I love to make plans before every trip. Delicious food and dancing are important parts of my life, too.

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