
Jun 26, 2025
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Jul 07, 2025
Products & Solutions / Topics
Wiesbaden, Germany – FC Barcelona and Panasonic have signed a sponsorship agreement whereby the Japanese multinational will become the new “Heating Ventilation Air Conditioning Provider” for Espai Barça for four seasons up to 30 June 2028. This association adds another strategic partner for Espai Barça, ensuring the highest possible energy efficiency, with precision technology and a high level of interior air quality in the new installations, with a view to providing the highest possible comfort for every member and fan visiting the Spotify Camp Nou.
From left to right: Panasonic Heating & Cooling Europe CEO Hiroshi Komatsubara; FC Barcelona president Joan Laporta; Panasonic Heating & Cooling Spain Country Manager Marc Díaz
Part of the sponsorship programme associated with the future Spotify Camp Nou, this agreement will see Panasonic Heating & Cooling Solutions provide more sustainable heating, ventilation and air conditioning solutions, with air purification (using nanoeTM X technology), and latest generation of air-to-water heat pump systems for each space in the refurbished blaugrana home. Furthermore, high precision heating, ventilation and air conditioning equipment will be used in the technical areas, such as rooms containing the servers and for broadcasting games, where device reliability and quality is essential.
This is also an opportunity for the sponsorship programme developed specifically for Espai Barça, one of the most important projects in the Club’s history, and which has provided a platform full of new opportunities for both companies that directly target consumers (B2C) and those focused on the business sector (B2B), making the most of FC Barcelona’s global prestige and outreach.
Espai Barça is a ground-breaking project in the world of sport and entertainment, which includes the refurbishment of the iconic Spotify Camp Nou, which is set to become the best sports complex located in the centre of a major city, providing comfort for every one of its almost 105,000 spectators. Every space in the new stadium will be fitted out with Panasonic solutions, providing the highest possible comfort, energy efficiency and highest quality interior air, offering innovative and high quality solutions for heating, ventilation and air conditioning, and air purification, among others.
“The alliance with Panasonic demonstrates the Club’s willingness to equip the Spotify Camp Nou with the highest quality technology in the market, with the comfort of every member and fan visiting the stadium in mind so they can enjoy a match day in the refurbished installation. This agreement with Panasonic will mean every space is as comfortable as possible for the best possible enjoyment of the matchday experience.”
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