Let's Think about SDGs and "Kindness"

- "Your Imagination and Creativity Will Light Up the World" Exhibition -

Keyword to feeling closer to the SDGs: "Kindness"

"Kindness" refers to the quality of being generous, considerate, having compassion. For the "Your Imagination and Creativity Will Light Up the World" exhibition, Panasonic began by thinking about how and where youth can interact with the SDGs so that they can start to feel that they also pertain to them. Based on the proposition that it is "kindness" that today's youth seek, Panasonic hypothesized that if people acted with "kindness" to those around them, in the region, and in society, this will become the first step to solving many of society's problems and bring us one step closer to achieving the SDGs.

But what does "kindness" actually mean? Panasonic defined it as meaning "to act by first thinking about and understanding other people and things." In other words, it means to act with "imagination" and "creativity".

"Your Imagination and Creativity Will Light Up the World" exhibition

At Panasonic Center Tokyo (located at Ariake 3-5-1, Koto-ku, Tokyo), Panasonic is organizing a special exhibition, "Your Imagination and Creativity Will Light Up the World", from November 3, 2020 to fuel people's imagination and creativity.

Based on the key phrase, "Your Imagination and Creativity Will Light Up the World", Panasonic is holding numerous online contests on many platforms including social media to encourage youth participation.

Opening event, "Starting to Think Imaginatively and Creatively About Kindness"

November 3, 2020, the opening event "Starting to Think Imaginatively and Creatively About Kindness" was held both offline and online.
In order to communicate the importance of imagination and creativity to the youth, to encourage and empower them to act, guests who have continued to impact the world with their imagination and creativity took part in a talk show and shared their ideas.
- Participants: Approximately 70.
- Feedback: "I was inspired to give shape to ideas, too." "I learned that I should embrace my sensibilities, and also how I can help other people hone theirs."

"Expressing Kindness as Shapes Ideathon" workshop

On November 7, 2020, a talk show and workshop were held ahead of the "Expressing Kindness as Shapes Ideathon" contest, which encouraged people to submit their idea of kindness as graphics and product designs. In the workshop, people split up into 4 groups and ideated on products and ideas that "naturally feel kind".
- Participants: 40 talk show participants, 14 workshop participants
- Feedback: "I thought expressing kindness as shapes would be very vague and abstract, but I learned that it is actually made up of many layers of different sensibilities".

Panasonic Center Tokyo is actively engaging in activities that help educate the youth of the next generation. The world today is changing rapidly, but we have continued to organize the "power of imagination and creativity event," a series of webinars where we welcome internal and external guests from a wide range of fields.
As represented by the "Your Imagination and Creativity Will Light Up the World" exhibition, Panasonic hopes to continue to offer opportunities to creatively imagine about the SDGs and our role in society, and inspire and discover ways to make the world a better place.

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"Your Imagination and Creativity Will Light Up the World" exhibition contests are still in progress on Twitter, note, and AWRD, so please take part. For details, please check out the special site below.

*The note contest will end on December 7, 2020 (Monday).
*Contests are still underway, but the registration period for all other events has ended. We thank you for your kind understanding.

"Your Imagination and Creativity Will Light Up the World" exhibition special site. (Japanese)
https://awrd.com/sozo-yasashii/

Panasonic Center Tokyo's online campaign, "Your Imagination and Creativity Will Light Up the World" exhibition hopes to encourage people to take action towards the achievement of the SDGs. (Japanese)
https://news.panasonic.com/jp/topics/203985.html

Panasonic Center Tokyo's online study program, "Kindness Lab" encourages youth to think about the type of kindness society needs. (Japanese)
https://news.panasonic.com/jp/topics/203972.html

Kindness Lab official site. (Japanese)
https://fabcafe.com/jp/labs/yasashisa-lab/

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