Aug 25, 2014

Sports, Sponsorships, and Events / Feature Story

Sponsorship & Events

Counting Down to Panasonic LIVE@IFA 2014!

At IFA 2014, under the theme of "A Better Life, A Better World", Panasonic will exhibit its latest products and technologies, from digital AV equipment and home appliances to business solutions.

Panasonic Corporation announced today that it will exhibit in Hall 5.2 a/b at the Internationale Funkausstellung Berlin 2014 (IFA), one of the largest consumer electronics fairs in the world, to be held at Messe Berlin, Germany, from September 5 to 10, 2014. Under the theme of "A Better Life, A Better World," the Panasonic booth will present new experiences and value-added products and services that make life better, from digital AV equipment and home appliances to solutions for businesses.

In addition,　the online broadcast "Panasonic LIVE@IFA 2014" will bring the Panasonic IFA experience to people around the world. This includes Panasonic's press conference as well as the company's latest products, technologies and solutions on display and demonstrations from the Panasonic Booth.

  • Trailer of Panasonic LIVE@IFA 2014

Panasonic LIVE@IFA 2014 Special Website

Main Exhibits

Concept Area: Better Living Tomorrow
Panasonic will take full advantage of the company's diverse range of products to present sophisticated lifestyles of the near future. In the center of the 3,300-square-meter booth will be a living space with a variety of home appliances blended well into the surroundings. Through demonstrations, Panasonic will propose new benefits that home electronics and household appliances will offer in daily living spaces, including kitchen and living room.

4K World
In addition to Panasonic's 4K product line for consumers, which is expanding to include devices that let them enjoy not only "watching" (TVs) but also "capturing" (digital still and video cameras), visitors will find the company's 4K solutions for professionals, in the form of camcorders, digital signage equipment, tablets, and more.

Digital AV
Home entertainment products on display will focus on 4K models of Panasonic's VIERA TVs delivering the highest picture quality. A wide range of services will also be presented including TV Anywhere, which allows you to enjoy TV and recorded content from Blu-ray Disc Recorders wherever you are, and features unique to Europe such as SAT>IP, which enables you to access satellite broadcasting without a tuner.

Panasonic will also exhibit audio products that offer a variety of ways to enjoy music at home and outdoors, including a series of AllPlay-compatible multi-room network audio products and high-resolution audio headphones.

Imaging products in this area will offer visitors new ways to enjoy photos and video through Panasonic's 4K line, such as the LUMIX FZ1000, and GH4 cameras, and the A500 wearable camcorder, all of which are capable of capturing 4K video.

Home Appliances
The cooking appliances area will feature Panasonic's high-quality built-in appliances, including its induction hob. The company's own temperature control technology in the induction hob will be introduced through live shows by Japanese cuisine instructor-chefs from the Tsuji Culinary Institute of Osaka on the cooking demo stage.

The beauty care and grooming products in this corner will focus on Panasonic's nanoe technology. Visitors can learn the benefits of such Panasonic nanoe products as hair dryers, hair irons and shavers through firsthand experience and demonstrations by professional hair stylists.

Washers and dryers on display will highlight Panasonic's unique steam technology and auto-care function, which will be introduced for the first time in Europe.

B2B Solutions
Panasonic will introduce examples of corporate solutions offered in Europe, including its cloud monitoring service, energy-related systems for homes, and batteries for electric vehicles.

In addition, Panasonic's "Future Craft" design philosophy and products designed based on the philosophy will also be introduced at the booth.

Press Conference

Panasonic's press conference will be held on Wednesday, September 3, 2014 from 3:00 to 3:45 p.m. (CEST) at the Panasonic Booth.

Panasonic at IFA 2014

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