Panasonic Proposing a Better Life and a Better World at IFA 2013

Panasonic Corporation announced that it will exhibit in Hall 5.2 at the Internationale Funkausstellung Berlin 2013 (IFA), one of the largest consumer electronics fairs in the world, to be held at Messe Berlin in Germany, from 6 to 11 September, 2013.

At IFA 2013, under the theme of "A Better Life, A Better World", Panasonic will exhibit its latest products and technologies, from digital AV equipment and home appliances to solutions for businesses, proposing a better life for people around the world.

Concept Stage: Better Living Tomorrow with the Cloud

With its diverse range of businesses, from AV equipment to home appliances, Panasonic will present a concept for a more convenient and comfortable lifestyle of the future, realised through the utilisation of cloud technologies.

Panasonic's 4K Products and Solutions

At IFA 2013, Panasonic will present its wide range of 4K solutions that utilise the company's advanced, in-house 4K technologies and latest products. The company will display the world's thinnest and lightest 20-inch 4K tablet and prototypes of its 4K OLED panel, produced through the company's unique printing method of production.

Digital AV

Panasonic will present an interactive exhibit where users can experience for themselves the convenience of personalised TV suited to their lifestyle provided by the Smart VIERA my Home Screen function. The company will also exhibit its latest imaging products, introducing the benefits of connectivity with smartphones and tablets, focusing on the new LUMIX GX7, in addition to presenting its latest Blu-ray Disc™ recorders and wireless audio products, which offer expanded connectivity.

Home Appliances

In the cooking appliances area, the features of the company's cooking appliances and technologies, such as the IR sensor technology in the induction hob, will be introduced through live demonstrations and tasting events. The washer/dryers equipped with the company's steam technology offering new value for users, will be on display in the household appliances section. In the personal care corner, Panasonic will introduce its beauty care and grooming products, focused around the company's nanoe technology, and professional stylists will be on hand to offer hair styling with Panasonic's latest Nano Care products.

B2B Solutions

Panasonic will introduce its work in the field of B2B solutions, such as its cloud monitoring service. Other B2B exhibits demonstrate systems for eco-friendly vehicles and energy-related systems for the home as examples of Panasonic's work in contributing to the environment in Europe.

In addition, Panasonic's "Future Craft" design philosophy and products designed based on the philosophy will also be introduced at the booth.

Press Conference

Panasonic's press conference will be held on 4 September, 2013, from 15:00 to 15:45 (CEST) at the Panasonic booth. The press conference will also be broadcasted live at http://www.panasonic.eu/ifa.

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