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Jan 08, 2019
Products & Solutions / Press Release
Commercial launch is planed in summer 2019
Osaka, Japan - Panasonic Corporation announced today that it will exhibit the new Technics SL-1200MK7 Direct Drive Turntable at CES 2019.* The SL-1200MK7 maintains the same operating ease as the Technics SL-1200 Series direct drive turntables, which have supported the dawning of the DJ culture, while delivering the high-quality sound expected from the high-end audio brand. The SL-1200MK7 is scheduled to be launched in summer 2019.
Since its launch in 1972, the SL-1200 Series has been admired by audio enthusiasts around the world, as well as clubs, studios, and broadcast stations for the high sound quality and reliability that are only possible with the direct drive system. On all models since the SL-1200MK2, which was launched in 1979, various features were incorporated to make them perform like a musical instrument, such as changing the pitch controller from a knob type to a vertical fader type. This made the series a standard at disco and other clubs that were coming into fashion mainly in the United States at the time. Up until production was discontinued in 2010 with the SL-1200MK6, the series had cumulative sales of more than 3.5 million units, and is still highly acclaimed around the world today.
The SL-1200MK7 further improved sound quality by utilizing technologies newly developed by the reborn Technics, including those from the SL-1200G, which was launched in 2016. Specifications of the latest model that affect DJ performance, such as the button layout and inertial mass of the platter, follows those of the SL-1200MK6. Users who are familiar with using previous models will find the same operating feel in the SL-1200MK7. New functions, such as starting torque/brake speed adjustment and reverse play function, will expand the breadth of performance.
Technics challenges the creation of a new musical culture with the SL-1200MK7.
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. The company, which celebrated its 100th anniversary in 2018, has expanded globally and now operates 591 subsidiaries and 88 associated companies worldwide, recording consolidated net sales of 7.982 trillion yen for the year ended March 31, 2018. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: https://www.panasonic.com/global.
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