Panasonic Expands Its Water Solutions Business in Indonesia

Osaka, Japan – Panasonic Corporation today announced that its Heating & Ventilation A/C Company's launch of a new model of the Water Purification System, which removes iron from well water using the company's unique technology. The release is scheduled for April 2024 in Indonesia. Additionally, in August, the company will introduce a Water Softener, which transforms hard water into soft water. In addition to combining these new products with the well water pumps and electric showers already on the market, the company will strengthen the organization involved in the water quality testing required before installation of the equipment and offer a new pipe cleaning service. This will contribute to enhance the quality of life for the Indonesian people through an expanded business in water-related solutions, encompassing equipment sales and services.

“Clean Water and Sanitation” is listed as one of the goals of SDGs. Water-related issues are a major social challenge around the world. In Indonesia in particular, approximately 70% of the population uses low-quality well water for laundry, showers, and other domestic uses, raising public health concerns. Water in Indonesia is hard with high calcium and magnesium content, which causes inconveniences such as stiffness in washed clothes, discomfort in showers, and limescale on kitchen equipment and dishes. The company expects to solve these problems by treating the water so that it becomes soft.

In 1988, Panasonic began selling National (now Panasonic) brand well pumps in Indonesia and has since expanded to other countries in Asia, as well as Central and South America. However, well water with high levels of iron is unsanitary, resulting in odor and turbidity, and can cause stains on laundry as well as discoloration of bathtubs and toilet bowls. In 2020, Panasonic launched the Water Purification System, which enables the company to provide purified domestic water by using its proprietary technology to remove iron and turbidity from water. Its filtration performance can last up to five years if users personally maintain the filter in the filtration section once a day. In addition to individual customers, the product is sold to corporate clients such as housing developers, and has been well received.

The following is an overview of the Water Purification System and Water Softener set to be launched this time, as well as the planned expansion of services and the strengthening of the organization.

*1: Pumps with pressures higher than 0.6 MPa are not compatible with the Water Purification System.

*2: Footprint: conventional model (0.30 m²), new model (0.15 m²)

*3: Range of water quality supported: conventional model (iron concentration: 6 mg/L, turbidity: 100 NTU); new model (iron concentration: 12 mg/L, turbidity: 150 NTU)