Panasonic HD develops “Technology Future Vision” aiming to create a sympathetic society built on thoughtful choices

Osaka, Japan, September 2, 2024 – Panasonic Holdings Corporation Co., Ltd. (“Panasonic HD”) today announces its “Technology Future Vision” developed through its Corporate Technology Sector. The vision outlines research and development direction to achieve an ideal year 2040 as the company sees it. This vision sets out to create a “co-caring” society where individual choice naturally leads to caring for each other and the planet, with a 2040 goal for enacting this vision. Panasonic HD's Corporate Technology Sector hopes the vision will serve as a guide for listening to customers and collaborating with partners to shape the future for the next generation.

The Technology Future Vision focuses on three key elements to achieve its goals: Maximizing resource value of energy, goods, and food by ensuring safe, affordable and green energy and resources circulate in daily life; Creating meaningful time to live each day with a sense of fulfillment by nurturing the use of time ; And caring for the self and tolerant relationships with others, harmonious state of mind and body that encourages co-caring and tolerant relationships.

The first element focuses on sustainability, aiming to distribute safe, affordable and green energy and resources widely. The second and third elements, building on the first, focus on well-being, aiming to spread sense of fulfillment and compassion in relationships with oneself, friends, family, community, and nature. These circular efforts are expected to drive solutions to social issues.

In developing the Technology Future Vision, Panasonic HD's Corporate Technology Sector employed a new framework based on the company's proprietary design management method, the “Future Vision Program.”*² The team involved in developing the vision consisted of experts in business, technology, and creative fields to incorporate diverse perspectives. They analyzed what they called “Future Sign Cards” listing emerging social changes and “Technology Drivers,” organizing information on technological advances with significant social impact. The team formulated the vision through discussions focused around a human-centric, future-driven approach.

Panasonic HD's Corporate Technology Sector will strive to continue refining this vision while listening to customers’ feedback. They aim to implement technologies and create new businesses needed by society through dialogue and collaboration with diverse companies and organizations. This effort aims to contribute to solving urgent environmental issues and support the lifelong health, safety, and comfort of consumers, in line with the Panasonic Group's goal of creating an “ideal society with affluence both in matter and mind.”

*1: An artistic rendition of a bird’s eye view depicting a “society where individual choice naturally leads to caring for each other and the planet”
*2: This approach aims to identify the gap between current situations and the future, starting from the viewpoint of a “future that is meaningful to society” that Panasonic HD hopes to create, and to continue a virtuous cycle centered on a future-driven and people-, life-, society- and environment-centric philosophy to strengthen the intrinsic competitiveness of our business.

For more on the Technology Future Vision, click the link below:
https://holdings.panasonic/global/corporate/technology/technology-future-vision.html

• Panasonic Group Technology:
  https://holdings.panasonic/global/corporate/technology.html
• The Panasonic Design-Driven Management Project:
  https://holdings.panasonic/global/corporate/design/management.html