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Feb 15, 2018
Products & Solutions / Blog Posts
Dubai, the United Arab Emirates - Panasonic Marketing Middle East and Africa (PMMAF), once again, participated in the region's largest security trade fair - Intersec 2018. The 20th edition of the show concluded a successful three days of busy networking featuring more than 1,337 exhibitors from 59 countries. As one of the largest exhibition in the Middle Eastern surveillance industry, the show welcomed a large number of trade visitors from across the world.
The highlight of the showcase this year, were the next generation i-PRO(R) Extreme cameras and the new i-PRO Extreme PTZ Camera with Advanced Analytics, at the event which was held at the Dubai World Trade Centre (Dubai, United Arab Emirates) from January 21 -23, 2018.
Based on the regional market demands, commercial security attracted the maximum interest, with visitors inclination towards viewing the latest in monitoring systems and controls, interactive and remote-controlled security systems.
The new range of Panasonic's indoor and outdoor i-PRO(R) Extreme cameras, attracted the visitor interest with its ability to provide safe city security solutions through monitoring fast changing environments from busy commercial areas to public transport depots, warehouses as well as other business and private establishments.
To meet this growing demand of the region, Panasonic displayed its plethora of Extreme Solutions - Extreme Visibility, Extreme Reliability, Extreme Compression, Extreme Data Security and Extreme Data Analytics - which are a perfect fit for the discerning industry patrons looking for security beyond what market offers today.
Other products and solutions displayed were Video Management Systems, Video Intercom, 4K Security Solutions, Control Room Solutions, Face Matching Solution, etc.
Mr. Yasuo Yamasaki - Director, System Solutions & Communications Division, Panasonic Marketing Middle East & Africa commented on the latest solutions at Intersec 2018:
"Intersec served as a good platform to meet technical personnel and key decision makers across industries. With the rising demands in commercial security in the Middle East, we believe Panasonic's extensive range of network cameras, video recorders and software packages will not only provide outstanding surveillance, but unique marketing and analytical tools as well to our customers."
Mr. Okawa Tetsuo, Senior Sales and Marketing Manager, System Solutions Department commented on Panasonic's latest solutions that attracted visitors at Intersec 2018:
"This year at Intersec, we witnessed good interest from GCC, Iran & Africa market visitors at our booth. Since the geographic terrain and climate of the region poses considerable challenges for any security product, our extreme solutions and cameras generated maximum customer interest followed by decent inquiries for Video Intercom and Control Room Solutions. With our technical advancements we will continue to carefully study the market, reach right customers and ensure our cameras and systems continue to raise the bar of performance that our partners and customers expect from Panasonic,"
As an integrated solutions provide of surveillance needs, PMMAF targets regional customers in across business sectors such as Government, Retail, Aviation, Oil & Gas, Logistics & Transport, Residential, etc., across facilities and addresses the requirements of various customers with geographical location concerns.
PMMAF will continue to promote the unrivaled Japan quality, reliability & durability features, of Panasonic surveillance solutions, which gives its products an edge over the competing providers.
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