Sao Paulo, Brazil - TV Cultura is an example of public TV and is recognized worldwide by producing educational and cultural content with good quality for almost 50 years. The channel got the second highest quality score by a research made by the British institute, Populis, in 2014: "Perceptions of TV channel quality".
In order to continue with this excellence, TV Cultura invested in the modernization of the equipment and infrastructure of the news studio. Panasonic supplied cameras, controllers, switchers and many broadcasting AV equipment.
According to Gilvani Moletta, from TV Cultura, "For the ENG (Enetronic News Gathering), external and news cameras, TV Cultura chose Panasonic cameras due to the P2 media, which brought a lot of agility to the journalism editing. For all the projects that we work with Central Ingest, the card keeps compatible with all new solutions and technologies, because it is a really consolidated technology".
And Sergio Constantino from Panasonic commented "In case of the studio cameras, it has the advantage of the trunk video function, which makes it possible to use these cameras in virtual studios in near future".
Moletta after concluded "Panasonic's solutions fit perfectly into our workflow without the need of investment for this matter. We also count on Panasonic's after sales service, which is excellent".
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