Nov 14, 2023
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- Press Release
Dec 29, 2016
Products & Solutions / Blog Posts
Festival Bay launches "IMAGINE" a global attraction in Dubai Festival City.
Dubai, UAE - December 27 2016 - Panasonic Marketing Middle East & Africa (PMMAF) along with its local agent, Al-Futtaim Panatech (a division of Al-Futtaim Group), has partnered with Dubai Festival City (DFC) for streaming multimedia shows at the world's largest Aqua screen projection at the Festival Bay in Dubai Festival City. This projected image on the fountain was verified the Guinness World RecordsTM for the largest water screen projection on December 26th, 2016.
The total surface consists of 6 Aqua screens which are approximately 36 meters wide and 13 meters high, creating a spectacular world's largest Aqua Projection screen and will showcase innovative and spectacular shows located within the Festival Bay bringing together light, water and fire to dramatic effect using over 70 nos. of top of the line Panasonic Projectors.
The PT-DZ21K2E projector is an impressive 20,000-lumens projector that has been designed to work in multiple broadcast environments alongside LED screen display systems, and professional sound systems, making it an ideal choice for large-scale events.
PT-DZ21K2E was used at the Moscow International Festival "Circle of Light" in 2015 and 2016. Over 200 projectors including PT-DZ21K2E created a 50,458 square meter projected image at the festival in 2016 that was set the Guinness World RecordsTM. Recently over 110 PT-DZ21K2E projectors were used at the Rio 2016 Olympics to provide turnkey visual operations and facilitate magnificent broadcast of the games.
At the launch event, Mr. Daizo Ito - Managing Executive Officer for Panasonic Corporation, Regional Head India, South Asia, Middle East and Africa (ISAMEA) said, "Middle East is a strategic location for staging world class events and spectaculars shows. The world's largest Aqua screen projection at IMAGINE, Dubai Festival City, exemplifies Panasonic's corporate strategy, in bringing customized B2B solutions coping with the highest technical challenges with precision and quality."
He added, "This is a very symbolic project to showcase the advanced technology which Panasonic provides in the market. We would like to deliver a never before seen experience for the audience with this remarkable show. We have worked closely with our local business partner Al-Futtaim Group (Al Futtaim Panatech: Division of Al Futtaim Group) in providing the best-in-industry projectors to Dubai Festival City and supporting them to make this project a success."
Panasonic's visual solutions have been associated with world events like Olympics for decades, epitomizing cutting edge technology and premium experience that the brand brings with it.
The multimedia 360-degree show is expected to rival other popular waterfront shows across the globe making Festival City the ultimate entertainment destination for residents and tourists alike.
About Panasonic Marketing Middle East and Africa FZE (PMMAF)
Panasonic Marketing Middle East and Africa FZE (PMMAF) is the regional Headquarters, all functions related to Sales and Marketing, Supply chain and Customer service solutions, and Advertising functions under the brand name Panasonic is handled by PMMAF. The vision at PMMAF is to be the No 1 Customer-centric Company and No 1 Customer-preferred brand in the Middle East and Africa region. PMMAF website: http://www.panasonic.com
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