Apr 21, 2016

Company / Blog Posts

Panasonic Wins the "People's Choice Award" at Milano Salone 2016


Milan, Italy - April 17, 2016 - Panasonic Corporation's installation, "Kukan" - The Invention of Space, introduced at the Milano Salone 2016 (held from April 12 to 17, 2016 in Milan, Italy) was awarded the "People's Choice Award" at the Milano Design Award 2016.

The "Milano Design Award 2016" is an official competition organized by districts and organizations hosting the Fuorisalone. Awards include the grand prize awarded to the winner and 5 other awards. The People's Choice Awards is a new category established this year, whereby visitors would use the smartphone app, "Fuorisalone 2016," to vote for the best installation from among 16 works that have been nominated from a total pool of 1200.

Mr. Shuichi Furumi (President of SD Associates, Inc.) who was in charge of the total design and the overall production said,

"We created an unknown space with imagery. I think it's the first of its kind in the world. People were fixated by it, looked from pillar to pillar, meandered through the pillars, sat down, and even laid down face up to gaze at it. We heard many people say, 'Bravissimo!' (Excellent!) with excitement. We couldn't have asked for a better award. Thank you all."

And, Mr. Masao Ochiai (Creative Director at Montage Inc.) who created the images commented,

"There were people who came up to me wanting to shake my hands saying, 'It was very entertaining!' and other who listened very intently to my explanation of the various images. And it gave me the greatest joy as a creator to watch so many visitors genuinely enjoy the installation. I am very grateful to have had this opportunity and I would like to express my heartfelt appreciation to the production/operation staff."

Media Contacts:
Panasonic Corporation
Global Communications Department
Media Promotion Office

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    Awards ceremony held on April 17 at Teatro Franco Parenti in Milan

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    "KUKAN" - The Invention of Space (view from the booth entrance).

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    People's Choice Award - Wooden horse trophy

  • Trailer of "KUKAN" - The Invention of Space | Panasonic at #MilanoSalone 2016

  • Performer with "KUKAN" - The Invention of Space | Panasonic at #MilanoSalone 2016

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