Panasonic Middle East & Africa Announces New Mid and Long Term Strategies

Dubai, UAE - 11th May 2015: Panasonic Marketing Middle East & Africa (PMMAF) - the regional headquarters for Panasonic in the region, held its annual policy meet this year on 10th May 2015 at The Address Hotel, Dubai Mall, Dubai, UAE.

The annual event set the stage not only for outlining the regional business strategies but created an ideal meeting point to engage in a one-on-one discussion with the company's esteemed business associates. It also manifested into an ideal launchpad where new products got under the limelight. The event registered an attendance of more than 50 business associates from across the Middle East & Africa markets.

Panasonic's state-of-the-art line-up of products comprising of B2C (Audio Visual, Home Appliances & Beauty Products) and B2B (Security & Home Safety and Eco Solutions) product categories were showcased at the event.

Speaking at the 2015 policy meet, Mr Shinichi Wakita, Managing Director, Panasonic Marketing Middle East & Africa, commented, "As a company, Panasonic has unveiled a new future growth strategy. Globally, we are seeking to enhance market competitiveness, and in turn improve profitability. Efforts are currently being taken to strengthen emerging markets like the Middle East & Africa and to that end, PMMAF believes in leveraging the strengths that it has in its businesses and with its partners who have in-depth expertise in each space, and will work to combine these strengths pursuing "Cross-Value Innovation". This year the company is embarking on a new channel strategy focused on greater interactive customer experience, with an aim to capitalize and benefit from the opportunities offered by the region's thriving business sector. More than profitability, and re-defining business structures what Panasonic is aiming for is to keep on providing "better living" everywhere, meeting the needs of each individual customer."

PMMAF recently introduced brand showrooms in Kuwait and UAE and there are plans to add more during the course of the year. The company aims to provide a seamless integration by creating an ideal venue, where a broad-line up of products are not only displayed but also provides an excellent opportunity of touch and feel.

PMMAF is currently focusing on creating products and associated services that together meet consumer's demands for superior experiences, ultimately transforming the way they live, work and entertain themselves towards creating "A Better Life, A Better World".