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Nov 24, 2014
Sponsorship & Events / Blog Posts
Yangon, Myanmar - Panasonic Solutions Expo opened at the Sule Shangri-La Hotel from 18-19 November 2014; the first big scale showcase of the company's full suite of technology, business-to-consumer (B2C) products and business-to-business (B2B) solutions available in Myanmar.
The Expo spans across six experiential booths - Corporate Branding, Residential, Energy Solutions, Hotel, Education and Convenience Store - to bring about 'A Better Life, A Better World' for consumers and business partners.
1. Corporate Branding Zone walks visitors through Panasonic's milestones in the last 50 years
2. Residential Zone consists of "Made in Japan" products demonstrating Japan's high quality and advanced technology
3. Energy Solutions Zone highlights solutions for those living in areas with limited electrical infrastructure
4. Hotel Zone integrates communications and security solutions which aim to enhance hotel visitors' experience
5. Education Zone exhibits interactive and collaborative technology to make learning fun
6. Convenience Store Zone showcases Panasonic's cold chain solution
As part of the company's business strategy to increase customer touch points, two integrated Panasonic showrooms will open in Yangon and Mandalay by March 2015. Both showrooms will incorporate a service centre, providing after-sales support services, and showcase Panasonic's full B2C and B2B offerings. Panasonic Cooking and Panasonic Beauty corners enable customers to experience the products first-hand. In addition, Panasonic will also improve customer touch points at various sales channels, such as hypermarkets and independent retail shops.
Under Panasonic's global 100 Thousand Solar Lantern Project, the company donated over 2,000 Solar Lanterns to eight non-governmental and humanitarian organisations in Myanmar to support their activities to address various social challenges. This is on top of the 5,000 sets donated in 2013.
"Compared to other Southeast Asian countries, electrification rate in Myanmar is relatively low at 49%. We received positive feedback from the recipient organisations on the utility of Solar Lanterns donated last year, such as how it has significantly helped improve working conditions in hospitals and schools. Hopefully, today's donation will further contribute to the resolution of social challenges faced by people living in Myanmar's rural areas," stated Rika Fukuda, General Manager, CSR & Citizenship Group, Groupwide Brand Communications Division, Panasonic Corporation
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