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Apr 15, 2014
Sponsorship & Events / Blog Posts
Panasonic Corporation today announced that they have created a football chant for Neymar Jr. on the official Youtube channel, “Panasonic Neymar Jr.” Panasonic has held
a global advertising contract with Neymar da Silva Santos Júnior (Neymar Jr.), a football player who plays for the Brazilian national team and the powerful Spanish club FC Barcelona, since April 2011. Anticipating further success for him in 2014, Panasonic has launched a campaign to write a football chant1 for Neymar Jr. with his fans from all around the world.
In carrying out this promotion, Panasonic collected messages of encouragement and the scenes of the best plays Neymar Jr. chosen from fans across the world on the official Facebook page, "Panasonic Neymar Jr." The poll was completed to find the top 10 scenes of Neymar Jr. Panasonic composed a chant for Neymar Jr. by compiling these messages of encouragement and the sounds of kicking and knocking the ball from each play into the song.
This chant will not only be streamed on the Web site, but the chant will also be sung by supporters of Barcelona, Brazil, and fans from the world in the stadium, where Neymar Jr. is actually playing to win. This year, Panasonic will further support the continuous success of Neymar Jr. with fans from all over the world, including Japan, Spain, and Brazil.
* A football chant is a song sung for football players and clubs at the matches to bring supporters together. It is mainly composed of singing, clapping, and drums.
Panasonic Produces a Football Chant Out of Encouraging Messages and Amazing Plays Chosen by Fans Around the World.
This football chant for Neymar Jr. was not composed by just one person. It was created by compiling the posts of fans all over the world. The rhythms are made from the sounds extracted from the memorable plays chosen by the fans, and the lyrics are composed of their encouraging messages. In the world football scene, there are various chants for players and clubs that give the stadium an atmosphere of inspiration, but most of them are composed by the fans themselves. This kind of chant created by a player and his fans is the first in the world. It’s a composition that could be produced only by Panasonic, a staunch supporter of Neymar Jr.
Name: Neymar da Silva Santos Júnior (Neymar Jr.)
Date of Birth: February 5th, 1992 (22 years old)
Place of Birth: Mogi das Cruzes, Brazil
Affiliation: FC Barcelona
At the age of 17, Neymar Jr. signed a full professional contract with Santos FC. At 20, he posted a score of more than 140, which surpasses the records of legendary player Zico and Romário. Over the past four years, he has received many awards both in his team and as an individual. In 2011, he received FIFA Puskás Award, which is presented to the player judged to have scored the best goal of the year. The same year, he was nominated for FIFA Ballon d'Or, and it was the first time that a player at the age of 19 and who had never played in Europe received a nomination. Recently, while on his Brazilian national team, he won a championship at the FIFA Confederations Cup and received the MVP award. Neymar Jr. has joined FC Barcelona in August, 2013.
In March 2010, Panasonic became the first Japanese company to sign a contract with Neymar Jr. for a domestic advertisement in Brazil. In April 2011, Panasonic signed an agreement for a two-year global contract with Neymar, welcoming him as the London Olympics global advertising personality. In anticipation of the Rio Olympics 2016, Panasonic has signed a four-year contract from April 2013 to March 2017. As a global brand ambassador, Neymar Jr. has been propelling Panasonic’s B / B to C business, appearing in advertisements linked to the Olympics, and promoting ecological and corporate social responsibility with activities to cultivate the next generation.
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