Apr 08, 2014

Panasonic's Interactive Booth Proves a Draw at Housewares Show

This year at the 2014 International Home & Housewares Show (IHHS) in Chicago, Panasonic carried through the successful buzz from the 2014 International CES show and then some with an interactive booth that proactively engaged visitors. One of America’s largest lifestyle and product trend events for home goods and housewares professionals, the 2014 Housewares Show floor was filled with the aroma of coffee, fresh baked desserts and other delicious finger foods throughout the four days of the show.

At the Panasonic Booth, Panasonic hosted an on-site hair stylist and barber to provide visitors with a style refresh: women enjoyed blowouts and other stylings with the nanoe™ Blow Dryer and Flat Iron while men were treated to shaves and barber cuts utilizing Panasonic’s Men’s Trimmers and the new Arc5 Men’s Electric Shaver. In the Home Appliance section, baristas provided tired visitors with a jolt of caffeine by offering up espresso, cappuccinos and other coffee concoctions from the Breakfast Collection Espresso Machine.

Panasonic Fully Automotaic Coffee Maker Video Which Attracts Visitors in This Show on YouTube.

The booth also highlighted Panasonic’s breadth of consumer products ranging from beauty and grooming tools and cordless telephones, to vacuums and massage chairs.

Panasonic Nanoe Technology Video Which Attracts Visitors in This Show on YouTube.

“I found the Housewares Show to be beneficial as we looked to expand our categories with new channels and distribution,” said Rich Simone, Vice President, Appliance Group, Panasonic Consumer Electronics Company. “We had a positive reaction to our new products from existing and potential customers and we look forward to following up within the next few weeks to expand our business over the next year and beyond.”