Sep 19, 2013

Promoting B2B Solutions at New Office Showroom in the US and US Open

Panasonic Corporation of North America (PNA) hosted a press presentation event at its Innovation Center, the company's first ever general showroom in the United States, located within the new offices in Newark, New Jersey. At the Innovation Center and at the venue for the US Open Tennis Championships (US Open) , the company is appealing its transition into a company that provides a wide range of B2B solutions alongside its consumer products familiar to the American market.

Panasonic's Newly Established Headquarters in North America

PNA finally completed construction of its new company offices in Newark, New Jersey, after an announcement to move from its original office location in Secaucus to a brand new state-of-the-art, sustainable building that is an embodiment of the company's commitment to the environment and to meeting its goal of reducing its carbon footprint by 50 percent. A gradual relocation from the former company premises in Secaucus began on July 20, with the new site opened for office function on August 5, 2013. Located adjacent to the Newark Penn Station transit hub, the Panasonic Building enables employees to take advantage of a wide range of public transit options.

Inside of the New Office

Panasonic Innovation Center

Panasonic Innovation Center

The new company offices are combined with the also newly established Panasonic Innovation Center, whose central focus is on displays of solutions designed for business users. The Innovation Center introduces the company's latest technologies, vision, and history. It is divided into various different areas to promote Panasonic's wide range of B2C and B2B fields, from home solutions to avionics, automotive, and eco solutions.

Automotive
Avionics

Kitchen Appliances
Industrial and Related Devices

The center is scheduled to open officially in September, but specially invited affiliates have been offered an advance showing during the US Open, which ran from August 26 to September 9. A presentation event for the media hosted on August 28 attracted thirteen major media outlets and won a lot of media recognition.

B2B displays at the US Open

The advance showings at the Panasonic Innovation Center coincide with the US Open, where the company has also set up a similar B2B display booth to highlight Panasonic's transition into a company that also provides B2B solutions.

Entrance to the Panasonic Gallery
Personal Online Radio AUPEO!
Digital Ping-pong Table Using Panasonic's Short-throw Projector

Headquarters Building With LEED Certification

Panasonic's newly established headquarters in North America is designed to meet LEED Platinum Certification standards for commercial interiors. Among the metrics to attain the highest level of LEED certification include energy savings, water efficiency, CO2 emissions reduction, improved indoor environmental quality, and stewardship of resources and sensitivity to their impacts.
Sustainability is also a focus as the facility's exterior built to attain LEED Gold Certification from the U.S. Green Buildings Council. PNA anticipates that this new LEED building will enable them to reduce the greenhouse gas emissions associated with their corporate HQ operations by 45% when compared to their 2007 emissions.