May 14, 2013

Panasonic Convention Highlights Middle East & Africa as Substantial Contributors

Panasonic Marketing Middle East & Africa (PMMAF) outlined its long and mid-term strategies for the coming year and unveiled its new product line-up at the company's annual convention for Middle East & Africa, which was held in Dubai, United Arab Emirates on April 22-23, 2013.

See the exclusive report about the convention by our Panasonic News Portal reporter Padma from Dubai

The regional PR conference on April 23 formed part of the company's annual media gathering. The event created an ideal platform to announce the latest enhancements to the electronic and consumer appliance portfolios.

Towards setting the stage as the much awaited events of the year, the convention helped unveil Panasonic's 2013 state-of-the-art line -up of products including Audio Visual to Home Appliances to Systems and Network Solutions and Eco Solutions for the Middle East and Africa market. The event was a huge success and was attended by more than 100 media personnel's from across the region.

Mr Yorihisa Shiokawa, Managing Director, Panasonic Asia Pacific, Middle East and Africa (APMEA) addressing the press conference at the PMMAF media convention

Panasonic's Managing Director for the APMEA region Yorihisa Shiokawa kicked off the regional PR conference by delivering the opening keynote speech. Mr. Shiokawa highlighted Panasonic's commitment to the region and emphasized on the Middle East and Africa as key markets for Panasonic. He further acknowledged and reiterated Middle East as making significant contributions to the company's overall performance with Africa emerging simultaneously.

Mr Masao Motoki, Managing Director, Panasonic Marketing Middle East & Africa at the annual 2013 media convention

Mr Shiokawa was joined by Mr. Masao Motoki, Managing Director Panasonic Marketing Middle East and Africa, who highlighted Panasonic's commitment as an eco-engineering company while emphasizing on the various initiatives and activities the company is planning towards strengthening its foothold in Africa.

Media guests attending the annual 2013 PMMAF convention

The convention also created an ideal opportunity for the product teams across the varied product categories to emphasize and unveil further details about their respective product categories. The presentations focused on the existing and the new line-up of products by Panasonic tailored to suit more local needs. Setting up 'Panasonic Plazas' and establishing a 24x7 Call Center catering to the entire expanse of the region including expanding service network in Africa formed a part of the regional strategy.

One of the product display areas during the annual 2013 PMMAF media convention

Aside from revealing of products and announcements of the latest strategy by Panasonic executives, the convention served as an ideal platform where media from across the region were given an exclusive opportunity to touch and feel the latest product lineup. In total, approximately 500 people including business partners, media and Panasonic employees participated in the 2-day convention.