Panasonic LED Sweeps Three Gold Worldwide

Panasonic won the Gold Award, a top-level honor in the Industrial Designers Society of America (IDSA) sponsored International Design Excellence Awards 2012 (IDEA 2012) for the 20W LED lamp Clear Type (Model for markets outside Japan: LDAHV4L27SCG, Model for the Japanese market: LDA4L/C).

IDEA Gold Award Winning LED lamp Clear Type

The IDSA announced the award winners on July 2, 2012 and will hold its award ceremony on August 18, 2012. The LED lamp Clear Type has already obtained Gold Awards at the 2011 Good Design Award in Japan and the 2012 iF Product Design Award in Germany, sweeping Gold awards at three competitive design contests in the U.S., Germany and Japan. The international acclaim received by the bulb also includes the 2012 Universal Design Award in Germany and the 2012 red dot design award also in Germany.

The Gold-winning LED lamp Clear Type provides sparkling light, just like a clear incandescent light bulb. Using Panasonic's proprietary light emission and diffusion technologies, this LED light bulb has achieved virtually the same size, shape, light source position, light color, brightness and light distribution as clear incandescent light bulbs commonly used worldwide. Its similarity to a conventional clear bulb in terms of its shape and quality of light makes users feel comfortable with it in their homes, encouraging consumers to replace conventional bulbs with long-life energy-saving LED bulbs. Therefore, it is expected to contribute greatly to global energy-saving efforts.

Panasonic aiming to become the No.1 Green Innovation Company in the electronics industry continues to accelerate the design of environmentally-friendly products, thereby contributing to realize a low-energy society worldwide.

LED lamp Clear Type (Left: Off / Right: On)

Features of the LED lamp Clear Type

LED technology that produces sparkling light similar to that of a clear incandescent light bulb
Works with a wide variety of lighting fixtures, as it is very similar to the clear incandescent light bulb in terms of shape and light quality *1
Energy-saving and long-life (Consumes about 78% less energy, and lasts about 26 times longer than an incandescent light bulb) *2

About IDEA (International Design Excellence Awards)

Started in 1980, the IDEA program fosters business and public understanding about the impact of industrial design excellence on the quality of life and the economy. The Henry Ford houses IDEA winners in its permanent collection to continue to tell the story of American innovation.

*1. May not work with all light fixtures, depending on the bulb dimension, heat emission or other specifications of the fixture
*2. Comparison between the model LDA4L/C for the Japanese market (rated power of 4.4 W, rated life of 40,000 hours, and total flux of 210 lumens) and a 100-volt 20-watt light bulb (rated power of 20 W, rated life of 1,500 hours, and total flux of 175 lumens) as specified in the Japan Industrial Standards JIS C7501 "Tungsten filament lamps for general lighting purposes." The rated life is the number of hours of use until the total luminous flux (brightness) becomes 70% of the initial value. The rated life shows an average value and is not guaranteed.