Panasonic North America Wins Diamond at the 2020 ITSMA Marketing Excellence Awards

Newark, NJ, U.S. - Panasonic North America was honored at the ITSMA (Information Technology Services Marketing Association) Annual Marketing Awards Ceremony, which recognizes marketing innovation and impact in B2B services and solutions.

For the first time, Panasonic North America received the Diamond award, ITSMA's highest honor, in the "Repositioning the Brand" category for the What Moves Us brand campaign headlined by Team Panasonic athletes. Winners were chosen based on their excellence in customer-centric strategy and planning, program innovation, efficient execution, and measurable business results. The What Moves Us--Team Panasonic campaign is a strategic evolution of our brand platform--Technologies that Move Us--which aims to connect with Millennial and Gen Z buyers and employees who are shaping the industries we serve.

"Amid the unprecedented challenges of 2020, it's been a privilege to observe the standout performance of marketing leaders who have risen to the occasion with innovative approaches to growth, execution, and customer value," said Dave Munn, President and CEO of ITSMA. "With so many companies working to strengthen brand and reputation, we were thrilled to put Panasonic at the top of the list and recognize their What Moves Us program as a Diamond winner in our "Repositioning the Brand" category."

ITSMA, the leading source for B2B marketers, named Panasonic North America one of 16 winners of its 2020 Marketing Excellence Awards. The award was presented on October 14 ahead of ITSMA's upcoming virtual Marketing Vision Conference which includes case study presentations from Panasonic and other award winners.

"The strategy behind the effort is really to connect and demonstrate our shared values and passion for purpose," said Lauren Sallata, Chief Marketing Officer at Panasonic North America. "We're incredibly pleased with the work, and it's so gratifying to have this recognized from the peers and industries. Thank you so much!"

Learn more about What Moves Us and Panasonic's latest recognition for marketing excellence.

# # #

Disclaimer:
We would like to note that Panasonic Newsroom is not a place to address personal Customer Service issues. Even though this is not the forum, Panasonic is always eager to resolve your concerns. Our local customer services contacts can be found at Global Support or you can see our list of Social Media Accounts to find the right channel for your queries and concerns.

Photos

Tweets

Follow us

  • Linked in
  • Twitter
  • Facebook
  • YouTube
  • Rss

News Feeds

RSS Feeds

The content in this website is accurate at the time of publication but may be subject to change without notice. Please note therefore that these documents may not always contain the most up-to-date information.