Panasonic Group Launches Online Magazine

Internal newsletter to be made available to public

Osaka, Japan – On March 22, Panasonic Group will renew its internal newsletter, which it has previously distributed to group employees only. The new newsletter will be available to the general public in the form of an online magazine.

Our company newsletter was founded nearly 100 years ago in 1927, when company founder Konosuke Matsushita published the first issue. Over the years, we have internally shared our group’s Basic Business Philosophy and the activities of employees who embody them through the newsletter, contributing to the development of our corporate culture. As times have changed in its nearly 100 years in existence, so have the publication’s themes. Since June 2022, our brand slogan, “Live your Best,” has served as the publication’s name.

The new online magazine will be widely disseminated to the public. By doing so, we aim to develop more proactive communication with not only our employees’ families but also our customers, business partners, and those who are interested in learning more about our group’s activities.

The concept of the online magazine is to help the public to connect with the people of Panasonic Group. The magazine will feature employees who are embodying the company slogan of “Live your Best,” initiatives the company is taking to contribute to the well-being of society, introduce the aspirations and passions of our employees and touch on their challenges and ingenuity, as well as our group’s philosophies and policies. 

In addition, Panasonic Group will develop content that conveys in an easy-to-understand manner the current goings-on of our group’s business and management, the Basic Business Philosophy inherited from founder Konosuke Matsushita, and our history, as well as projects that let families learn together.

The content will be classified into the following four categories:

1. “At a Glance”: Browse our bite-sized visual content in minutes.

2. “Read”: Read our fresh stories to stay updated with the Panasonic Group.

3. “Play and Learn”: Have fun with your kids with our brain-teaser content.*
   * This section to be expanded going forward

4. “Magazine”: We will publish a large quarterly special edition.*
   * Details below

In the Magazine category, the Spring 2024 issue will be published on March 22. The theme of the special edition will be, “Unlock.”

This edition will explore how each individual doesn’t just adhere to rules and processes in their work, but instead tap into their potential based on the Basic Business Philosophy, generating new value through their personal ingenuity and creativity. The magazine will take a look at the enthusiasm of employees demonstrating their ambition and autonomous responsibility as they work on implementing change through their work.

Through the new online magazine and other projects, Panasonic Group aims to enhance communication with you, the reader, so that you can better understand our ideas, initiatives, and challenger spirit.