Apr 27, 2023

Products & Solutions / Blog Posts

Panasonic “MULTISHAPE Series: Modular Personal Care System” Wins “GOLD” of the International iF DESIGN AWARD 2023

Hannover, Germany – Panasonic received the iF DESIGN GOLD AWARD 2023, a world-renowned design prize.

The iF DESIGN AWARD is organized by Hannover-based iF International Forum Design GmbH, the world’s oldest independent design organization, every year. This year, Panasonic product won over the 133-member jury, made up of independent experts from around the world. The competition was intense: over 11,000 entries were submitted from 56 countries in hopes of receiving the seal of quality.

Panasonic “MULTISHAPE series: Modular personal care system” (Europe, North America)

A modular personal care product with a single main unit and five different heads. Users can purchase heads separately, such as a trimmer for beard, hair, body hair, or nose hair, a shaver, or a toothbrush. This system can meet different needs for different situations and ages, also evolve along with users’ lifestyles. While diverse grooming preferences have required multiple devices, our streamlined system uses only a single motor, battery, and power adapter for multiple heads, and uses 60% less resources than conventional products. It is a sustainable product that can be used beyond its useful life simply by purchasing necessary parts.


Since 1954, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world.

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