Zhi Xin leverages her overseas background and experience to help the company’s development teams gain insights into the various ways its products might be used in other countries, and the functionality they might therefore need. “In addition to Japanese, I use my other language skills, Malay, Mandarin and English, to liaise with overseas offices and partners and to incorporate overseas perspectives and insights into the development of new products.”
But, Zhi Xin explains, she is not working on her own in these endeavors. “There is a group of Chinese-speaking employees across different divisions in Panasonic Japan, including Mainland Chinese, Taiwanese, and Japanese who speak Chinese. In this community, we chat and exchange information and interact with each other.”
As an example of overseas perspectives that she has helped to provide, Zhi Xin explained how she researched market trends and the specific requirements for automatic doors used in China. The resulting insights she provided in Japan are helping the company decide how it can best serve the specific needs of that market.