Panasonic HD announces launch of "Panasonic Go," a global corporate growth initiative promoting business transformation using AI, at CES 2025 opening keynote

Osaka, Japan, January 7, 2025 – Panasonic Holdings Corporation Co., Ltd. (Panasonic HD) is launching "Panasonic Go," a global corporate growth initiative promoting business transformation using AI. By leveraging accumulated knowledge, technology, and hardware, the aim is to transform Panasonic HD’s operations into a highly competitive business through the expanded use of AI, providing unique benefits across various fields. This includes partners in each domain, including a global strategic partnership with Anthropic.

Panasonic HD, in line with the 250-year plan announced by founder Konosuke Matsushita in 1932, is committed to achieving "an ideal society with affluence both in matter and mind," where both material and spiritual richness coexist. Panasonic HD has continuously addressed evolving societal challenges and changes in people's lives through advancing technology. With the rapid evolution of AI, new possibilities for life and business are emerging. In preparation for the fifth phase of the 250-year plan starting in 2032, the Group is embarking on the Panasonic Go initiative.

The Panasonic Group has introduced the AI assistant service "PX-AI," powered by large language models (LLM), to approximately 180,000 employees to enhance operational efficiency. AI has also been integrated into products and solutions. Additionally, over US$10 billion has been invested in North America for platform development and the acquisition of Blue Yonder*¹, which uses multiple small language models to achieve AI orchestration in the supply chain domain.

In the supply chain domain, where unprecedented complexity and diverse data are generated, Blue Yonder combines predictive AI and generative AI to extract value from data and build autonomous supply chains. Using a multi-tier*² supply chain platform involving multiple companies, Blue Yonder makes over 20 billion predictions daily. This helps retailers, manufacturers, and logistics service providers optimize their supply chains from planning to fulfillment covering the entire process from order to delivery in e-commerce and mail-order industries, transportation, and returns, thereby contributing to corporate sustainability.

Moving forward, over 100 years of business expertise and daily interactions with a billion customers will be leveraged to provide services tailored to diverse needs through AI agent technology.

Additionally, Panasonic Well*³ announced Umi, a holistic digital family wellness platform and coach. Panasonic Well also announced its Partner Collective with dozens of integrated health and wellness businesses, organizations, and research institutions, as well as a global partnership with Anthropic, a leading AI research company developing safe and ethical AI systems, to eventually embed responsible artificial intelligence across Panasonic Group as well as Panasonic Well’s consumer solutions, beginning with Umi. Together, these efforts drive transformative solutions that empower families to achieve holistic wellness outcomes and thrive like never before.

The Panasonic Group considers AI ethics as a commitment to the world to practice human-centric and human rights-respecting AI utilization and is advancing the development, operation, and utilization of AI products and services based on this principle.

Umi will be the first Panasonic Well consumer brand to use Claude, Anthropic’s AI assistant known for its reasoning capabilities, deep understanding of complex topics, and ability to engage in natural conversations. Claude excels at analyzing data, writing and editing content, and helping solve complex problems, all while maintaining the highest standards of safety and security.

Conversational AI opens a new frontier for Panasonic Group. Through the use of Anthropic’s Claude, the partnership will eventually enable Panasonic Group to scale personalization across the one billion customers Panasonic Group supports every day. In addition to building adaptive solutions, it will support the evolution of an entire new ecosystem that moves, evolves and innovates alongside customers, partners, and consumers.

To promote Panasonic Go, Panasonic HD plans continued investment in AI development, platform construction, and the cultivation of software development talent. Panasonic HD aims to expand AI-driven hardware, software and solution businesses to 30% of its revenue by 2035. Panasonic HD aims to continue to optimally utilize evolving technologies to contribute to a healthy, comfortable, and safe life for people everywhere, and enhance societal sustainability, working towards the group’s vision for the future.

Notes:
*1: In July 2020, Panasonic Holdings Corporation (formerly Panasonic Corporation) acquired 20% of the shares of Blue Yonder, and in September 2021, acquired an additional 80% of the shares. The company is headquartered in Scottsdale, Arizona, USA.
*2: For example, a multi-tier supply chain platform where different companies or organizations collaborate and share information efficiently across various levels, such as raw materials, components, and finished products.
*3: Panasonic Well was established in 2023, and is headquartered in Palo Alto, California, USA. The company is responsible for building AI and data utilization platforms and foundational technologies for the Panasonic Group, as well as creating new businesses related to wellness and well-being using these technologies.

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