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Aug 31, 2017
Products & Solutions / Press Release
Commercial launch of SP-10R aimed in early summer 2018
Osaka, Japan - Panasonic Corporation announced today that it will exhibit a development prototype of a direct-drive turntable with the world's top-level*1 S/N (signal-to-noise) ratio and rotational stability at IFA 2017*2. Panasonic will accelerate the further development of the technology toward the market launch of a production version, the Technics SP-10R, in the early summer of 2018.
Demand for analogue records has been rising in recent years not only among audio enthusiasts but also among young people who are accustomed to digital products. In 2015, which was the 50th anniversary of the Technics brand, Technics took on the challenge once again to develop new turntables that would redefine the term "direct-drive turntable" by combining traditional analogue technology and cutting-edge digital technology. The SL-1200GAE/G released in 2016 and the SL-1200GR released in 2017 were highly acclaimed the world over. Technics continued to address the development of turntables by maximising and advancing its accumulated technologies and know-how in pursuit of the creation of turntables with the world's highest performance. By further advancing the digital and analogue technologies, Technics strives to deliver the emotional excitement of music through high-quality sound.
Cutaway view of direct drive motor structure
Technics is working diligently toward launching the Reference Class analogue turntable, the SP-10R, in the early summer of 2018 as a high-end product of the Technics Hi-Fi audio brand. The SP-10R will be interchangeable with systems using the SP-10MK2 (released in 1975) or SP-10MK3 (released in 1981)*3 which had been evaluated highly by broadcasting stations and other professionals and are still used by many audiophiles. Technics also plans to market a full turntable system that includes the tonearm and other components.
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, and B2B businesses. Celebrating its 100th anniversary in 2018, the company has expanded globally and now operates 495 subsidiaries and 91 associated companies worldwide, recording consolidated net sales of 7.343 trillion yen for the year ended March 31, 2017. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers. To learn more about Panasonic: http://www.panasonic.com/global.
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