Nov 01, 2019

Sponsorship & Events / Blog Posts

SPORTS CHANGE MAKERS Competition, a Project Supported by the IOC and IPC, Seeks Winning Ideas from Students Worldwide!

The theme announced as "GOING BEYOND BARRIERS"

Osaka, Japan - Panasonic Corporation will hold a contest titled SPORTS CHANGE MAKERS supported by the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) in 2020, coinciding with the hosting of the Olympic and Paralympic Games Tokyo 2020. The competition will be open to students in the future Olympic and Paralympic host countries, which are Japan, China, France and the United States. Ideas to cultivate values and expand attractiveness of Olympic and Paralympic sports using the audio-visual technology in Panasonic's Olympic/Paralympic sponsorship category.

Ideas wanted on the theme of "GOING BEYOND BARRIERS"
SPORTS CHANGE MAKERS is organized by Panasonic Corporation with the cooperation of the IOC and IPC. In keeping with the theme of, "GOING BEYOND BARRIERS," entrants will be asked to submit new ideas which transcend various barriers that exist in today's world, Whether between people with and without impairment, between the real and the virtual, or between genders, to generate additional values and attractiveness in Olympic and Paralympic Sports. Applied ideas will be judged based on several criteria: Innovativeness, SDGs orientedness, Creativity and so forth. Winning teams will be invited to the Opening Ceremony of the Tokyo 2020 Paralympic Games, as well as one of the Paralympic events. They will also work with Panasonic Corporation on a collaborative project with the aim of get its idea adopted at future Olympic and Paralympic Games. To evaluate students' ideas, actual demos based on entrants' submissions will be displayed in Tokyo in the summer of 2020, followed by the hosting of the competition final.

Panasonic has been the worldwide partner for the Olympic since 1987 and Paralympic since 2014, because we believes in the spirit of harmony and development these two games have, which is indispensable to our corporate activities.

As a global citizen, Panasonic's principles are aligned with the Olympic mission. The company has supported the Olympic Games for more than 30 years and the Paralympic Games since 2014, including through sponsorship and the provision of innovative technologies (in the "Audio Visual Equipment", "Home Appliance" and "Electric Bicycle" categories) developed over a century. Panasonic is committed to building a better world - a vision it shares with the IOC - through its worldwide sponsorship of the Games and via the nature of its everyday business activities.


Ideas to cultivate values and expand attractiveness of Olympic and Paralympic sports using the audio-visual technology in Panasonic's Olympic/Paralympic sponsorship category.

Application requirements
Applicants (up to 3 people with a leader) must be students in universities, graduate school junior college, technical, technical colleges, or vocational schools in Japan at the time of application and as of August 24 in 2020. Applicants may be any nationality or age but do not belong to companies.

Judging criteria
1. Innovativeness
2. SDGs Oriented
3. Creativity
4. Uniquely & Originality
5. Feasibility

Prize for winning teams
Invitation to the Opening Ceremony and the competition of Tokyo 2020 Paralympic Games (Up to 3 per group)
Presentation of your idea to the Olympic and Paralympic organization (IOC, IPC, and Organising committee) for the future Games.
*Time and location to be decided

Event schedule

Regional Qualification period
Japan: 1st Round - Web Application / 2nd Round - Presentation
China, France, the U.S.: Ideathon event will be held as regional qualifications

  • Tokyo, Japan

    Entry period of the 1st Round: by November 15, 2019 (Fri)
    Announcement of results of the 1st round selection: Late November 2019
    2nd Round event (Presentation): December 14, 2019 (Sat)

  • Beijing, China

    Entry period: by November 27, 2019 (Wed)
    Ideathon event: December 7, 2019 (Sat)

  • Paris, France

    Entry period: by November 19, 2019 (Tue)
    Ideathon event: November 29, 2019 (Fri)

  • Los Angeles, the U.S.

    Entry period: by November 12, 2019 (Tue)
    Ideathon event: November 22, 2019 (Fri)

Decision on regional winners
By end of January 2020

Production of demos by winning teams
February-July 2020 *Demo production process will be supported by Creative Partners from Panasonic.

Final presentations
August 24, 2020 (Mon)

Official presentation
To be announced once details are confirmed.

*Detailed information for applicants from each region: Japan, China, France, the U.S.

Comment from Mr. Timo Lumme, Managing Director of IOC Television and Marketing Services

"As one of the founding members of our global sponsorship programme, Panasonic has contributed to the Olympic Movement for over 30 years, bringing the sights and sounds of the Olympic Games to generations of fans around the world, and continues to engage young people in the Olympic values with innovative initiatives such as the Sports Change Makers competition. By inviting students in future Olympic host cities to contribute ideas that could help break down barriers within society using the power of its technology, Panasonic has once again underlined its ongoing belief in the power of the Olympic values and demonstrated what a valuable partner it is for the Olympic Movement."

Comment from Yasuhiro Fukuda, Panasonic project member, Olympic and Paralympic Marketing Team

Sports For A Better Life, A Better World
At Panasonic, we're passionate to make the world a richer and more fulfilling place for everyone: "A Better Life, A Better World." Panasonic has been seeking solutions to problems faced by people around the world, through technology. Now we want to use the power of sports to make life and the world even better; So athletes can reach for even higher goals, spectators can enjoy an even deeper experience, and people can interact despite their differences. Join us to make an official presentation to the International Olympic Committee and International Paralympic Committee, and to have your idea adopted in future Olympic and Paralympic Games. We look forward to your innovative ideas that will go beyond every sort of barrier in society through sports and technology.

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