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Panasonic Marks Its 100th Anniversary with a Global Promotion for Consumer Batteries, "Bring Magic Alive"
Osaka, Japan - Panasonic Corporation has started to conduct a global promotion of its consumer batteries from May 1 until December 31, 2018, to celebrate its 100th anniversary.
The production of Panasonic consumer batteries began in 1933 and this year marks its 85th year. Thanks to its customers, Panasonic now manufactures batteries at 13 factories around the world and sells them in more than 130 countries, for a total of more than 210 billion shipments.(*1)
The promotion is featuring a special website, and holding a competition of users' posts with the concept "Bring Magic Alive," to continue delivering magical excitement through the energy stored in batteries. The competition is inviting customers to post videos or photos of Panasonic batteries being used. A set of two 100th anniversary original neck lights will be given away to 100 people with the most "Likes" every month. Those who had the largest number of "Likes" over the entire campaign can win a trip to Japan(*2) for two (making a total of four people).
*1. As of July 2017, the total number of dry cell batteries, rechargeable batteries and micro batteries produced.
*2. The Japan trip comes with a half-day tour of the Panasonic Museum in Osaka.
For Panasonic 100th anniversary, a special battery website including the history of Panasonic's consumer batteries, technology innovation, and 100 magical stories has been published.
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