Jun 12, 2015

Products & Solutions / Blog Posts

CLUXTA, a New Beauty Experience O2O Space in China - Helping Women to Become "Smarter and More Beautiful"


Shanghai, China - Committed to creating a better world, Panasonic is now introducing a new beauty appliance experience space to China, following on its fashionable beauty salons in Tokyo and Osaka.

On June 10, 2015, the Panasonic Beauty CLUXTA experience space, dubbed "Ke Rui Shi" in Chinese, formally opened on the second floor of the Shanghai World Financial Center. Inheriting the style and traits of Panasonic's beauty salons in Tokyo and Osaka, CLUXTA is dedicated to making stylish women truly shine. This is Panasonic's only O2O experience center for women in China at the present time. The facility, equipped with leading technologies, provides quality beauty services as a model for a hands-on fashion experience. Its opening on June 10th has been anxiously awaited by a large number of Shanghai's stylish women.

[Upgraded Elegance] New Concept of Self-help Beauty

Highlighting self-help beauty as a key user experience, the Panasonic Beauty CLUXTA experience space offers fully functional zones, including a product display zone, a make-up experience zone, a rest zone, a cooking zone and a VIP experience zone. With Panasonic's latest beauty products from Japan, leading and innovative technologies, newly released Shiseido skin care and cosmetics products, and beauty experts' SPA-class skin care service, customers can enjoy a beautiful self-help experience in an elegant and dreamy environment.

[Upgraded Cuisine] Delicious Food for Free

Another attraction in the Panasonic Beauty CLUXTA experience space is Panasonic's high-end cooking appliances and freshly baked food. In the cooking zone, customers can experience cooking with the help of Panasonic's high-end cooking appliances and, although for a limited period of time, enjoy a lifestyle where delicious food combines with a comfortable beauty experience.

[Upgraded Technology] A Collection of the World's Leading Technologies

Visitors are allowed access to the latest, most sophisticated, cutting-edge imported appliances in the Panasonic Beauty CLUXTA experience space. Without leaving the country, people can enjoy the extraordinary fun of the world's most advanced appliances, such as Panasonic's big-screen interactive experience wall, a video animation menu, an odor-removing cloak room, and a breathtaking "magic mirror."

[Upgraded Benefits] A Diverse Choice of Member Activities

CLUXTA members can enjoy a wide range of exclusive privileges and benefits: they can win membership points by logging in, signing up, taking photos, sharing experiences and visiting the flagship shop at the Tmall via a mobile phone application. They can also receive gifts in exchange for points. And members can attend CLUXTA's beauty lectures for free to learn beauty and cosmetics tips and become both more fashionable and more knowledgeable.

The Panasonic Beauty CLUXTA experience space is expected to become a world-class flagship store of consumer appliances at the Shanghai World Financial Center and a new attraction in the international metropolis of Shanghai, to lead in the fields of fashion and beauty. Everyone is warmly welcomed to discover a host of pleasant surprises!

Panasonic Beauty CLUXTA experience space
Address: 215, F/2, Shanghai World Financial Center, 100 Century Avenue, Pudong New Area, Shanghai
Open Hours: 10:00-16:00
Tel: +86-(0)21-68776980, (0)21-68776990

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