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Dec 15, 2014
Products & Solutions / Blog Posts
Wiesbaden, Germany - As one of the global leaders in the development and production of technological solutions, Panasonic is for the first time presenting its new range of built-in appliances at LivingKitchen during imm cologne from 19 to 25 January 2015. With a 350 m2 stand in Hall 4.1 (A 50/51), the company is presenting a complete range of built-in kitchen appliances meeting high standards in respect of technology and design. A newcomer to the German market for built-in appliances, Panasonic aims to set clear accents with technological innovations and a range in the upper price segment.
Built-in kitchen appliances are not a new business sector for Panasonic. Launched in 1977, sales of built-in kitchen appliances have grown steadily in Asia. In Europe, Panasonic built-in appliances were first introduced in the United Kingdom in 2012. The German launch was preceded by detailed market studies and a range structure optimized to meet the demand for built-in appliances.
"We can offer retailers a complete range of built-in appliances that will impress hobby cooks as well as pleasure and quality-oriented pragmatists. Both professionals and consumers can look forward to a new class of built-in kitchen appliances," says Ulf Triebener, Senior Manager Built-In Kitchen Appliances at Panasonic Marketing Europe.
In keeping with its innovative image, Panasonic's première in Cologne also promises to open up a completely new dimension. With the easy to operate innovations, preparation, cooking and baking become part of a kitchen world with surprising convenience. The appliances' intuitive operation and innovative technology ensure safety and save time. In addition, they ensure lower energy consumption while maintaining a high level of convenience and efficiency.
In addition to this comprehensive mix devoted to kitchens and cooking, Koelnmesse aims, with its LivingKitchen exhibition, to become a trendsetter for the design of future kitchen worlds. "That is something to which we readily add our contribution," promises Ulf Triebener.
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