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Aug 06, 2013
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Panasonic Marketing Middle East & Africa (PMMAF) has officially announced the opening of its first Panasonic Plaza in Nairobi, Kenya. Located in the buzzing Westland's area of Nairobi - the showroom is labeled as the first fully equipped and comprehensive showroom and was officially opened to public on 17th July 2013. This integrated showroom will serve as an ideal one stop shop, with a service centre and a contact centre in one location, offering unmatched services with convenience and accessibility to benefit its Kenyan consumers.
Being the hub of the East African region and with a growing demand for quality and hi-tech electronics, Kenya is strategically placed to tap into the rapidly growing African market. Through this showroom, the company's wide range of audio visual products and accessories, entire range of home appliances as well as the inspirational range of beauty products, will be made available to the Kenyan consumers.
At the opening ceremony, Mr Masao Motoki, Managing Director, Panasonic Marketing Middle East & Africa (PMMAF), Mr Bhop Indar Singh, Managing Director, Pole Stars Ltd along with other members of the management team from both the companies were present.
Panasonic has partnered with Pole Stars Ltd as the key business partners for Panasonic consumer products in Kenya.With Pole Stars in-depth market knowledge, chain of distribution network and the strong organisational strength of dedicated professionals, Panasonic is confident to make its presence strongly felt to the discerning customers in Kenya.
"Making inroads into Africa and establishing a strong presence by enhancing customer preferences and touch points are an integral part of our Africa expansion strategy. We are committed to becoming the number one consumer electronic brand in the African continent, and our first Panasonic Plaza in Nairobi, Kenya is a testimony to this. Our success in Kenya will highly influence our position in gaining customer confidence in the other potential African markets. We are positive that with our broad product category and high quality products, we will be gaining a strong foothold gradually", said Mr Masao Motoki, Managing Director, Panasonic Marketing Middle East & Africa (PMMAF).
PMMAF engaged in an integrated communication campaign to announce the opening of its First Panasonic Plaza in Nairobi, Kenya. This included a strategic advertising, public relations and a social media campaign. The press conference was attended by more than 70 media personnel's and had a good mix of various media verticals including print, online, radio, TV and blogs alike. The Panasonic East Africa Facebook page already records more than 16,000 fans. And as part of the ongoing social media campaign, PMMAF rewarded three lucky winners with Panasonic Gift Hampers.
With the opening of the new Panasonic Plaza, PMMAF are chartering a new course in providing its African customers with quality products, and professional services all under one-roof. This Panasonic Plaza forms an integral part of the African expansion strategy and through this the company is committed to becoming a major force in the consumer electronic brand in the African continent. PMMAF is planning to expand aggressively in Africa and this new Panasonic Plaza is a major milestone in its drive to gain major in-roads to the highly potential African market.
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