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Today, Panasonic announced the start of its wide ranging social media communications campaign for this year's Panasonic Convention, the company's annual European trade show.
The Panasonic Convention is a tradeshow held annually in Europe for dealers and the media, held this year at the CCH in Hamburg, Germany from 20 - 24 February. This year is a special year for the company in Europe as it marks the 50th anniversary of the start of Panasonic's business activities in the region.
Following successful social media campaigns at last year's IFA and this year's CES,, Panasonic has decided to carry out a digital media campaign at this year's Panasonic Convention, making use of a variety of social media platforms, such as Twitter, Facebook, blogs and Flickr, to allow the users take part and enjoy some of the excitement of the event from the comfort of their own homes.
During the event, members of the Panasonic team will be tweeting live, providing links to articles written by bloggers and journalists taking part in the event, posting pictures and videos of the event on the official Picasa account. Users at home can also join in with the discussion through the Twitter #Panasonic12 hashtag.
The key social media accounts for the event are as follows:
Twitter: @Panasonic, #Panasonic12
Facebook: Panasonic News Portal Facebook page
Through these social media channels, Panasonic hopes to get users more involved in the convention and offer them a previously unseen look into this spectacular event.
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