Sep 21, 2012

Products & Solutions / Blog Posts

Panasonic Unveils Its New Range of Beauty and Grooming Products for Modern Women

On the 13th of September 2012, Panasonic Asia Pacific unveiled its latest range of innovative Panasonic Beauty products for the South-East Asian market. The "Beauty of Empowerment" campaign was launched at the first-ever regional press conference held at St. Regis Bangkok. "Beauty of Empowerment" does not just demonstrate strength and confidence, but also indicate positive and active lifestyle, and even the desire for success.

Here's an exclusive report on Panasonic Beauty by our very own reporter, Fizzah.

Panasonic Beauty products have achieved overwhelming market share in Japan, averaging from 40% to close to 90% across various product categories - a long way from the very first hairdryer manufactured in 1937! Behind this success is more than 30 years of research and development. Panasonic is excited to now bring these beauty and grooming essentials to South-East Asia.

  • Panasonic Beauty Ambassadors: TV Commercial
  • 01-PanasonicBeauty1209.JPG
    Achieve gorgeous hairstyles with these Nanocare Hairdryers!

The Nanocare Hairdryer, Nanocare Facial Ionic Steamer, Eyelash Curler and Pocket Doltz Toothbrush provide fuss-free beauty solutions for busy and active women. Thanks to Panasonic's unique nanoeTM technology, hair is shiny and well-moisturised; scalp becomes healthier; and skin is firmer and more supple. These beauty products are also stylishly designed and easy to use, making it a breeze to look good and feel good.

  • 02-PanasonicBeauty1209.JPG
    Brand Ambassadors - (from left to right) Marion Caunter (Malaysia/Singapore), Atiqah Hasiholan (Indonesia), Yaya Sperbund (Thailand) and Duong Truong Thien Ly (Vietnam)
  • 03-PanasonicBeauty1209.JPG
    The amazing array of Panasonic Beauty products

Do keep a look out for the roving Panasonic Beauty Wagon. Travelling around Thailand, Vietnam, Indonesia, Malaysia and Singapore, the wagon offers a "touch and try" product familiarization experience. Complimentary makeovers will be provided so you can vouch for the amazing results of Panasonic Beauty products.

The new range of Panasonic Beauty products will be available in each of the five South-East Asian countries in October this year, with the exception of Thailand, where the Nanocare Facial Ionic Steamer will be launched in November.

So, stay beautiful with Panasonic Beauty products while you keep up with the hustle and bustle of life! Don't forget to check out the Beauty Wagon when it comes visit!

  • 05-PanasonicBeauty1209.JPG
    Brand Ambassadors and Panasonic VIPs posing for a shot - (from left to right) Mr. Fukuya, Marion, Mr. Suga, Atiqah, Mr. Nishihara, Yaya, Mr. Tagishi and Thien Ly

Reported by Fizzah Rahman, Contributor from Panasonic Asia Pacific Pte. Ltd.

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