On November 14, 2018, Panasonic's 4K HDR short film, "The Festival of Up Helly Aa," won the Excellence Award in the UHD (Ultra High Definition) Category at the Lumiere Japan Awards 2018.
The Lumiere Japan Awards are presented annually by the Advanced Imaging Society, Japan Committee (AIS-J), the Japanese chapter of the Advanced Imaging Society, an international organization formed by industry professionals to enhance the arts. Like the previous year, the Lumiere Japan Awards 2018 were presented during Inter BEE (International Broadcast Equipment Exhibition) in Japan on November 14, 2018. A total of 17 works received awards in 4 categories recognizing achievement in 3D, UHD (4K), UHD (8K), and VR (Virtual Reality) content. Among these works, Panasonic's short film, "The Festival of Up Helly Aa," shot in 4K HDR (High Dynamic Range) received the Excellence Award in the UHD Category for its artistic expression and imaging quality. Following in the footsteps of "THE WORLD HERITAGE CROATIA -Echoes of choir in virgin forest and water-" in 2015 and "Carrying a Wish" in 2017, this is the third consecutive title triumph for Panasonic.
Winners of the Lumiere Japan Awards 2018 qualify for the Advanced Imaging Society's Creative Arts Awards to be held in the United States in January 2019, and Panasonic will be entering the English version of "the Festival of Up Helly Aa" for consideration.
About "The Festival of Up Helly Aa"
Up Helly Aa is a Viking fire festival held every year in the Shetland Islands of northern Scotland, including a procession culminating in the burning of a galley ship.
Using Panasonic's cutting-edge professional cameras, the VariCam and EVA1, this short film captured heroic scenes of the fire festival and people's lives in this harsh, rugged environment utilizing the wide dynamic range unique to HDR.
Comments from the judges
- This short film brings out the best of HDR and has artistically captured the flames from the torches as well as the unique light shining off the metal Viking armor.
- It made us realize how HDR can truly express the real metallic feel of the armor, which is not a common use of HDR.
About the Lumiere Japan Awards
The Lumiere Japan Awards have been presented by AIS-J since 2011. By recognizing the best in advanced imaging content created and released in Japan, the awards aim to promote and improve high quality video content.
About the Advanced Imaging Society, Japan Committee (AIS-J)
AIS-J is entrusted to improve and spread high-quality imaging content through the recognition, education, and research of content in the fields of 3D technology, UHD (Ultra High Definition) including 4K and 8K quality, VR (Virtual Reality), and HDR (High Dynamic Range) advanced imaging content. AIS-J aims to improve the creation and technology of advanced imaging content through the development of industry professionals, by working together with companies and organizations within Japan, as well as AIS committees around the world including in the USA, Europe, and Asia.
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Photos
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Lumiere Japan Award winners at the AIS-J Commendation Awards Ceremony 2018
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Scene from "The Festival of Up Helly Aa" winner of the Excellence Award in the UHD (4K) Category
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Panasonic Corporation's Masaru Kojima and Panasonic Visual's Naoki Anraku, Director, comment on the award.
