Since being established many years ago, Panasonic Russia considered consumer electronics and the AV equipment business, which encompasses TVs, audio equipment, and digital cameras, in particular, as its main pillar of business. In order to create products that meet the exact needs of clients in this country, Panasonic thoroughly studied the market through market research. In addition to consumer electronics, Panasonic has, in recent years, also proposed a wide range of new products for cooking and also beauty and health. These products have received great reviews from customers to whom family health is a key.
Contributing to the Sochi 2014 Olympic Winter Games
As The Olympic Partner (TOP) of the audiovisual equipment category, Panasonic has been supporting the Olympic Games for over 25 years. Panasonic also contributed to the XXII Olympic Winter Games held in February 2014 at Sochi, Russia (hereafter referred to as Sochi 2014) by providing a multitude of AV equipment including LED Large Screen Display Systems, audio systems, broadcasting equipment, projectors, displays, and HD video conferencing units to the competition venues and other Games facilities. In particular, Panasonic provided 10,000 security cameras, the largest quantity ever provided to the Olympic Winter and Summer Games, and the largest total surface area (1,727 square meters) of LED Large Screen Display Systems ever supplied to the Olympic Winter Games. Panasonic also became the Official Supplier of Sochi 2014 in the Home Appliances category providing approximately 5,000 household appliances including thermo pots, coffee-machines, microwave ovens, and refrigerators. It was the first time in 15 years, since Nagano 1998, that Panasonic had supplied home appliances to the Olympic Games and this helped reaffirm the strength of the relationship between the people in Russia and Panasonic products.
Providing solutions for cultural, educational facilities
In 2014, Panasonic also delivered LED lighting, displays, photo and video cameras, etc. to The State Hermitage Museum and projectors - to the Museum complex, The Universe of Water in St. Petersburg, a World Heritage site and Russia's most famous city of art. The Hermitage praised Panasonic's LED Clear Light Bulbs for their "beautiful presence" while video surveillance systems and displays presented to the The Tsarskoye Selo State Museum-Preserve also received glowing reviews.
In 2015, Panasonic introduced "freeze-ray", a data archive system that uses optical discs developed for the data center industry. And the following year, in 2016, Panasonic delivered this system to the "Garage" Museum of Contemporary Art in Moscow to create the Archive of Russian contemporary art.
Panasonic also covers a wide range of BtoB fields with, for example, its advanced business solutions using Panasonic's proprietary LinkRay (Light ID) technology.
LinkRay delivery:
LinkRay solutions were tested and demonstrated at various events including Skolkovo Startup Village 2016, VKfest и GEEKfest festivals in St. Petersburg, as well as at InterMuseum-2016 professional museum conference and which took place in May, 2016 in Moscow. In June 2016 an Agreement about the first in the world implementation of LinkRay into museum infrastructure was signed with the Pushkin State Museum of Fine Arts.
*Light ID refers to visible light communication technology, which transmits digital signals by high-speed flashing light sources.
According to Dmitry Romanov, General Manager of Corporate Communications Department, Panasonic Russia: "We collaborate deeply with cultural institutes like museums, also with key Russian universities providing them our cutting-edge technologies like LinkRay (Light ID) technology or data archiving system, also. Actually our main goal is to make the lives of our customers, compliant with our corporate slogan, 'A Better Life, A Better World'."
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Voilà! The shokado bento box is done and ready @ TSUJI Culinary Institute in Osaka
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Chef Alex tried creating nerikiri. The teachers of the TSUJI Culinary Institute were surprised by his beautiful work.
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(From left) Pudding with apples, Cottage Cheese Pancakes with Cranberry and Orange Sauce, and Pumpkin Cake demonstrated @ Panasonic Center Osaka