Donning colourful t-shirts, Panasonic employees were formed into different teams for the clean up. It was a fun-filled day featuring various recreational activities for the families who took part, such as face-painting and on ground games. The drive was organised in conjunction with the Dubai Municipality and the Environmental Centre for Arab Towns.
The Panasonic Family Fun Day is a culmination of a month long sustainability drive which saw 600kg of plastic waste being collected and sent for recycling to Imdaad, UAE's leading provider of integrated facilities management solutions.
"Waste management is one of the biggest challenges that must be addressed in a fast-growing economy such as the UAE," said Mr. Mahmood Hussein Rasheed, Chief Operating Officer of Imdaad.
Recycling a tonne of plastic saves 16 barrels of oil, helping to extend the lifespan of depleting fossil fuel reserves. Compared to producing new plastic from virgin raw materials, recycling uses only two thirds of the amount of energy, thereby saving 500kW-hours of electrical energy.
- From L- R : Mr Jasem, Zabeel Park Supervisor, Mr Masao Motoki, Managing Director, Panasonic Marketing Middle East & Africa and Mr Mohamad Al Noori, Director of Corporate Marketing and Relations, Dubai Municipality
"We believe in leading by example and our plastic recycling initiative and clean up drive is just the start towards realising our goal to make certain we create a greener, healthier and safer environment for generations to come," commented Mr. Masao Motoki, Managing Director, Panasonic Middle East and Africa (PMMAF).