May 18, 2012

Corporate News / Feature Story


Panasonic Verifies the Deodorizing Effects of 'nanoe™' on Pet Odors

Japan is now in the midst of an unprecedented pet boom. A public opinion survey shows that 34.3%(*1) of respondents have a pet, and other research shows that 72%(*2) of the pet owner respondents keep their pets indoors. As pets live with their owners in the same space, the problems with pet odors are growing(*3). In order to help reduce these problems, Panasonic has been carrying out research and testing into the applications of its "nanoe™" technology into odor elimination.

  • 02 nanoe.jpg
    The Mechanism for Generating Electrostatic Atomized Water Particles

"nanoe™" is a technology developed by Panasonic for producing nano-sized electrostatic atomized water particles. The "nanoe™" particles are created by applying a high voltage to water, and contain highly reactive components that affect a variety of substances, bringing benefits, including inhibiting bacteria and viruses and improving air quality.

For more information, please visit the "nanoe™" technology site.

Last week, Panasonic announced that it has verified the deodorizing effects of air purifiers equipped with nanoe™ generators in pet shops under harsh conditions where pets continually emit odors. This verification was achieved through collaboration with Professor Megumi Mitsuda, Director of the Odor and Aroma Research Center, School of Informatics, Daido University.

The verification testing was carried out with full cooperation of two pet shops in Komaki City, Aichi Prefecture and Ginan Town, Hashima-gun, Gifu Prefecture. In the cage room at the back of each pet shop, odor concentrations in the air and on fabric after a week of operating nanoe™ air purifiers were measured and compared to the odor concentrations after a week without operating the purifiers.

The results showed that the pet odor concentration in the air could be reduced to 14.4% of that before operating the nanoe™ air purifiers (Efficiency of Deodorization: 85.6%). The pet odor concentration in the fabric could also be reduced to 25.7% of that in the fabric left without operating the air purifiers (Prevention Efficiency: 74.3%).

The research results will be presented at the 36th Human Environment System Symposium (Nagoya) held in Daido University on December 1 and 2, 2012. (Further details on the verification method and results can be found in the release.)

Panasonic will continue to develop advanced products to improve indoor air quality (IAQ)(*4), aiming to contribute to provision of healthy and comfortable living spaces and to the reduction of CO2 emissions.

*1: Public Opinion Research by the Cabinet Office, Government of Japan, regarding the pet-rearing status (Apr. 23, 2012)
*2: Pet-related market research by Fuji Keizai Co., Ltd. (Apr. 23, 2012)
*3: Results of a pet odor opinion survey by Anicom Insurance, Inc. (Apr. 23, 2012)
*4: Indoor air quality (IAQ) refers to the quality of indoor air and related environmental factors that can affect health.


Panasonic has also demonstrated that its air purifying technology using nano-sized electrostatic atomized water particles can also help to keep a dog's skin and hair healthy. For more information, please see the news release.

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