Mar 22, 2024

Editor's Picks / Feature Story


Panasonic Introduces Sustainable Products and Solutions at CES 2024

Create Today. Enrich Tomorrow.” This was the theme of Panasonic’s exhibition booth at CES 2024 in Las Vegas, which took place January 9–12. Representing the 56th consecutive year of the Panasonic Group’s participation in this highly influential consumer technology event, key figures kicked off the show with a press conference on January 8 that showcased how the company’s latest products and technologies—and even the booth itself—can provide comprehensive well-being for people, society, and the planet.

  • The company introduced a circular economy (CE) business model, which entails developing products that utilize fewer resources and can be recycled or repurposed, exemplified by innovations like “kinari,” a plastic alternative material now made from up to 85% cellulose fiber, and a goal to make products using 100% biodegradable materials.
  • Bio CO2 technology, which not only increases crop yields by up to 40% but also transforms atmospheric CO2 into plant growth-promoting molecules, demonstrated the company’s pursuit of more efficient utilization of resources and energy.
  • A sustainable product design initiative is actively challenging traditional product design paradigms, such as through personal care products like the Palm Shaver that aim to reduce plastic usage by prioritizing eco-friendly materials for consumers making environmentally conscious choices.

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  • Dr. Hirotoshi Uehara, Panasonic Quality & Environmental Lead, entered the stage filled with fog generated by a new system called Silky Fine Mist, an environmentally friendly technology for immersive special effects, outdoor cooling, surface sanitation, and industrial applications.
  • Uehara says Panasonic’s vision for the future will continue a legacy of providing “great products that enrich people’s lives” and “working towards carbon neutrality and a circular economy business model that reduces environmental impact by making products do more with fewer resources.”
  • Megan Pollock, VP of Branding and Strategic Communications, introduces Panasonic’s mission of “making today better than yesterday and tomorrow better than today by investing in providing STEM education opportunities,” including a special partnership with 10-time Olympic medalist and STEM advocate Katie Ledecky.
  • The Panasonic booth setup and design emphasized sustainability with help from “Lennnie” the interactive avatar, components made the plastic substitute “kinari,” and nature-friendly fabrics made in collaboration with Around the World in 80 Fabrics.
  • On display were comprehensive sustainable energy solutions for a decarbonized future, including air-to-water heat pumps, EV energy and solutions, and hydrogen technology innovations like high-performance electrodes for water electrolysis and the RE100 renewable energy solution.
  • A three-pronged approach to CE emphasized the maximization of product lifetimes, reduction of material usage, and collaboration with customers and partners through exhibits highlighting plastic reduction, refurbishment of faulty appliances, and closed-loop plastic recycling.

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  • Says the CES 2024 booth is displaying “products and solutions telling a compelling story of how seriously Panasonic takes decarbonization and carbon neutrality.”
  • Says the space communicate that sustainability efforts are not “just talk” but action towards real change “right now” to lead to a circular economy (CE) and decarbonized future.
  • Says the booth’s theme—“Create Today. Enrich Tomorrow.”—inspired visitors to consider their own impact on the environment and society, while signaling Panasonic’s green transformation.
  • Says the booth design integrated sustainability throughout to showcase the Panasonic GREEN IMPACT (PGI) initiative, sustainable energy solutions, CE initiatives, and resource optimization.
  • Says the absence of carpeting plus the use of the plastic substitute “kinari” showed a commitment to phasing out the use of environmentally unfriendly materials.
  • Says the overarching message of the exhibit was “enhancing the well-being of people and society through new technologies and in new ways.”

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