At Panasonic, employees are encouraged to proactively seek opportunities to make a positive impact on the environment. In April this year, the company announced a new brand slogan, “Live Your Best,” supported by a TV commercial filmed on a set decorated with thousands of flowers.
After filming was finished, a Panasonic employee suggested that instead of the flowers being discarded, they could be upcycled by extracting pigment from their petals and using this as dye for clothing products. This led to a collaboration with ECOALF, the environmentally conscious European clothing and accessories brand, whose vision is to create recycled products of the same quality as the best non-recycled products.
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