Konosuke Matsushita, the founder of Panasonic, was a renowned business thought-leader and his Words of Wisdom, the collections of his knowledge and insightful words, are still serving as the source of inspiration for Panasonic employees around the world today.
Most recently, Panasonic’s Basic Business Philosophy (BBP), based on the founder’s philosophy, was recently updated by Yuki Kusumi, Group CEO of Panasonic, for the first time in 60 years as the company transitioned to a holding company structure. Since then, Panasonic’s operating companies worldwide are focusing on raising employee’s awareness and deepening their understanding of the BBP as well as helping them to apply these principles in their daily lives.
Along with these internal efforts, Panasonic launched its first “My Favorite Founder’s Words Campaign” to share the Words of Wisdom widely with the next generation. In this campaign, a total of eighteen employees from Japan and India shared their favorite Matsushita Konosuke’s quotes and their personal stories on how those words have inspired and resonated with them.
Their testimonies were converted into a short video which was then shared via Panasonic’s global/regional social media platforms.